Are religious consumers less wasteful? If so, to what extent and by what mechanisms does religiosity motivate consumers to reduce food waste? To address these questions, this study proposes a ...conceptual model and evaluates it empirically using PLS‐SEM and data from 583 consumers. The results reveal that religiosity encourages food waste reduction. Specifically, religiosity is positively related to consumer attitudes, activism and personal and subjective norms to reduce food waste. Consumers’ activism and personal norms are significant mediating mechanisms that convey the impact of religiosity on food waste reduction intentions. Interestingly, however, consumers’ attitudes and subjective norms show no significant effects on their food waste reduction intentions. In addition, perceived behavioural control (PBC) appears to be an important determinant of consumer intentions, but it plays a direct role rather than a moderating role. These results extend the previous literature by (a) proposing novel intervening mechanisms to explain the understudied religiosity‐consumer behaviour relationship and (b) shedding light on the controversy regarding the additive versus moderating effect of PBC. Ultimately, this study provides a basis for religious‐based interventions for policy makers and marketers as well as ideas to motivate food waste reduction at the consumer level.
This schematic representation depicts different scenarios of motivational imbalance. Each scenario was created by grouping consumers on the basis of only two antecedents at a time (with attitude ...always included). Balanced motivations consistently showed stronger intentions across all scenarios. Further, within the imbalanced groups, two additional scenarios of imbalance were examined based on an opposite combination (i.e., high-low vs. low-high) of the two motives.
Display omitted
•Attitude, PBC, personal norm, and activism are all important factors in promoting sustainable food choices.•Subjective norm influence was consistently found to be non-significant in the general model.•Motivational imbalance has negative effects on sustainable food choices.•Motivationally imbalanced consumers showed consistently weaker intentions than those who experience motivational balance.•Not all scenarios of motivational imbalance cause similar effects.
This paper examines the antecedents of sustainable food choices by consumers and investigates the differences between consumers based on their state of motivational imbalance. A sample of 609 respondents from Egypt took part in the study. Data were analyzed using a two-step approach of confirmatory factor analysis and structural models. The results indicate that attitudes, perceived behavioral control, personal norms, and activism are significant antecedents of consumers’ intention toward sustainable food. However, the data reveal a non-significant effect of subjective norms. Motivational imbalance has significant moderating effects, such that consumers who experience motivational imbalance showed consistently weaker intentions than consumers who experience motivational balance. Furthermore, there are significant differences between consumers under various scenarios of motivational imbalance. Specifically, the comparison of different motivational conflicts showed that attitude–subjective norm and attitude–activism conflicts cause the most substantial negative impact on consumer intentions. Theoretical and managerial implications are discussed.
Food waste reduction is a global sustainable development target. The rise of television (TV) cooking shows across countries presents a powerful media for educating millions of consumers about food. ...Yet, whether exposure to TV cooking shows increases or decreases consumer food waste is not clear. Drawing on the cultivation theory, theory of planned behavior, norm‐activation model, and activism self‐identity, this study uniquely examines the relationships between exposure to TV cooking shows and food waste reduction intentions. Data from 429 consumers in Egypt were analyzed using Structural Equation Modeling. All variables in the extended theory of planned behavior model, including attitudes, subjective norms, perceived behavioral control, personal norms, and activism self‐identity were supported. Our results reveal indirect relationships between exposure to TV cooking shows and food waste reduction intentions. Specifically, exposure diversity (i.e., watching different shows) is negatively related to food waste reduction intentions through personal norms and perceived behavioral control. Additionally, more time spent watching TV cooking shows may encourage food waste. Yet, exposure to these shows can cultivate food waste reduction if suitable content is displayed. These results have important implications for marketers and policy makers.
Sustainable consumer behavior (SCB) gained significant attention given the relevance it bears for a broad set of actors. Since most of the relevant literature is rooted in western countries, ...researchers and policymakers implicitly assume that behaviors in developing countries tend to replicate those in developed countries. This review, based on seventy-one articles published since 2000, questions such assumption by analyzing the empirical research on SCBs in the Middle East and North Africa (MENA), a distinctive region that has been so far overlooked by mainstream research. Results reveal that most MENA-based papers are rooted in traditional frameworks of the rationalistic stream and that environmental values represent a key driver of SCB, while habits and socio-demographics are relegated to a negligible role. This study provides an added value by synthesizing the fragmented evidence on the topic and discussing aspects emerging as peculiar of the MENA and differentiating the latter from other societies.
Purpose
Urging people to avoid stockpiling was a common declaration made by governments during the COVID-19 pandemic outbreak, yet empty supermarket shelves and supply shortages of basic products ...were observed worldwide. This study aims to (a) identify the factors that activate consumer personal norms towards socially responsible behaviours, specifically resisting stockpiling, and (b) examine how fear moderates the link between personal norms and consumer engagement in stockpiling during public crises.
Design/methodology/approach
The study recruited a sample of US consumers who were responsible for household grocery shopping during the COVID-19 pandemic. A total of 593 individuals participated in the study, and the collected data were analysed using structural equation modelling.
Findings
The results show that awareness of the negative consequences of stockpiling and a sense of personal responsibility for those consequences activate personal norms towards responsible shopping during public crises. However, perceived fear has the opposite effect, encouraging stockpiling. In addition, fear weakens the negative relationship between personal norms and stockpiling.
Originality/value
This study extends the norm activation model and indicates that personal norms may not always promote responsible behaviours when fear is high. It is unique in that it sheds light on non-mainstream responsible consumption behaviours (e.g. resisting stockpiling), and the interaction between consumption and social responsibility.
•The managers’ perceived benefits of outsourcing affect current outsourcing levels.•The outsourcing benefits have a direct impact on current outsourcing while an indirect impact on future ...outsourcing.•The current level of outsourcing mediates the link between perceived benefits and desired outsourcing.•The perceived risks of outsourcing have a non-significant moderating effect on future outsourcing.
The purpose of this paper was to investigate the interactions between perceived benefits and risks of outsourcing and outsourcing adoption from the hoteliers’ perspective. Data were collected from 123 hotels in Egypt using a list of 32 hotel activities. Results revealed that managers’ perceived benefits of outsourcing had a direct positive effect on the current level of outsourcing, while indirect effects on the desired level of outsourcing. Interestingly, results confirmed the mediating role of current outsourcing between managers’ perceived benefits and the desired outsourcing. However, the perceived risks of outsourcing had a nonsignificant moderating effect. The findings provide implications for both theory and practice.
The COVID-19 pandemic has presented significant challenges to the hospitality industry, yet there remains a limited understanding of the response strategies by international hotel chains (IHCs) ...during this crisis. This study fills a knowledge gap by investigating crisis-driven innovation activities of the top IHCs during the COVID-19 pandemic. Additionally, it explores the relationship between crisis-driven innovation and the subsequent recovery. A robust qualitative methodology is employed, involving content analysis of the annual reports and websites of 15 IHCs. Through this analysis, 106 codes are identified and categorized into three themes: innovation enablers, innovative activities, and innovation outcomes. The findings highlight the IHC’s focus on stakeholder-oriented innovation during crises. The study's main contribution lies in integrating the findings into a guiding framework and providing theoretical insights into the connections between a global crisis, innovation, and recovery.
•Covid-19 crisis can trigger innovation and transformation in the hospitality sector.•Response strategies of International Hotel Chains (IHCs) are investigated through a robust qualitative methodology.•Emerging themes include innovative activities, innovation enablers, and innovation outcomes.•IHCs focus on stakeholder-oriented innovation during crises.•Results integrated into a Stimulus-Response-Outcome Model for crisis-driven innovation.
Generation Z (Gen Z) is widely considered the most eco-conscious generation. Nonetheless, there is a dearth of empirical research on this generation's pro-environmental travel behaviour. To address ...this gap, the present research aims to investigate the interplay of values (egoistic, biospheric, altruistic) and ascribed responsibility in driving the pro-environmental travel behaviour of Gen Z through the moderating role of green consumption values. Data were collected from 362 British Gen Z tourists using a structured questionnaire and analysed using SmartPLS. Results revealed that values and ascribed responsibility significantly influence environmental concern, which, in turn, affects attitudes, willingness to sacrifice, and pro-environmental travel behaviour. Furthermore, positive attitudes and willingness to sacrifice significantly affect pro-environmental travel behaviour. In addition, green consumption values moderate the relationship between attitude and willingness to sacrifice concerning pro-environmental travel behaviour. Applying a generational approach, this study enriches the theoretical understanding of tourists' pro-environmental behaviour and highlights effective ways to promote sustainable behaviour among younger travellers.
The growth of social media and technology has given online reviews more importance and popularity. Consumer-generated visuals (pictures and videos), together with words and numerical components, are ...increasingly being used in online reviews. However, more research is necessary to understand how these components interact. This study aims to examine the relationships between review valence, numerical ratings, and hotel booking intentions, and investigate the interactions between consumer-generated visuals and demographics on these relationships. An online questionnaire was used to collect data using a convenience sample of 418 customers from Oman. The proposed model was tested using Structural Equation Modeling. The results demonstrated that negative review valence, positive review valence, and rating usefulness are all significant predictors of hotel booking intentions. The results also show that young and female customers are more affected by review valence and rating usefulness. Consumer-generated visuals play a moderating role, where the relationships between hotel booking intentions and review valence and ratings are weaker when customers are attentive to visuals. The study's results underline the role of negative valence, rating usefulness and visuals, and offer theoretical and practical implications.
Sustainable development has gender equality as one of its primary objectives. Although many countries have implemented policy changes aimed at addressing gender inequality, the issue of limited ...access to employment opportunities for women remains prevalent. This study investigates (1) the underlying beliefs held by hotel managers regarding the hiring of women, (2) the role of different pressures in increasing women participation, and (3) potential conflicts between policy reforms and manager beliefs. Three studies on the hospitality sector in Egypt were conducted using a mixed-methods approach. The first study involves interviews with 32 managers, the second is a quantitative analysis of data from 200 managers, and the third consists of in-depth interviews with 20 experts. Our findings demonstrate: (1) thirteen key female-hiring beliefs, which inform hotel managers' hiring decisions; (2) perceived policy pressures play a significant role in the hiring of more women, but managers' attitudes remain the most important determinant; and (3) four conflicts between policy-level reforms and managerial beliefs may arise, attenuating female hiring. This research creates a scenario-based model and proposes potential remedies.
PDF
