The Effects of Color in Store Design Bellizzi, Joseph A; Crowley, Ayn E; Hasty, Ronald W
Journal of retailing,
04/1983, Volume:
59, Issue:
1
Journal Article
Peer reviewed
A study was conducted to examine the effects of color on consumer attraction to retail store displays and perceptions of store and merchandise images. Subjects were randomly assigned to one of 5 ...color treatments for a retail furniture display, using the warm colors of red and yellow, and the cool colors of blue, green, and white. Subjects completed questionnaires measuring the degrees to which they found the retail displays favorable or unfavorable. Subjects' attraction to the displays was measured by the degrees to which they faced and sat close to the displays. Subjects were initially attracted to displays featuring warm colors, however, they found these to be unfavorable and tense. These results suggest that to gain consumers' initial attraction and approach to a retail store, displays featuring warm colors should be used in store windows, entrances, and merchandise displays to promote impulse buying. When customers must deliberate over purchases, cool colors should be used in store interiors and merchandise displays to promote customer comfort.
The violation of mirror symmetry in the weak force provides a powerful tool to study the internal structure of the proton. Experimental results have been obtained that address the role of strange ...quarks in generating nuclear magnetism. The measurement reported here provides an unambiguous constraint on strange quark contributions to the proton's magnetic moment through the electron-proton weak interaction. We also report evidence for the existence of a parity-violating electromagnetic effect known as the anapole moment of the proton. The proton's anapole moment is not yet well understood theoretically, but it could have important implications for precision weak interaction studies in atomic systems such as cesium.
In this article, the authors reaffirm the recommendations and conclusions of their original paper (see ibid., vol. 35, no. 1, p. 100-11, 1999). They do not recommend a change in the present industry ...practices regarding induction motor application in Division 2 locations, only that caution be exercised for those applications involving the relatively few flammable materials with autoignition temperatures (AITs) below 200/spl deg/C. Further testing, as discussed, is planned during 1999 to further determine the safe limits of induction motor operation in areas of potential low-AIT material releases.
Traditions in orchestration can be described by relating the practices of most of the important composers of a particular time. This was done with great success by two composers of the nineteenth ...century, Hector Berlioz and Nicolai Rimsky-Korsakov, in their books on orchestration. These texts are the basis for the traditional uses of brass instruments appearing in the chapter.
We report results of a search for light (<10 GeV) particle dark matter with the XENON10 detector. The event trigger was sensitive to a single electron, with the analysis threshold of 5 electrons ...corresponding to 1.4 keV nuclear recoil energy. Considering spin-independent dark matter-nucleon scattering, we exclude cross sections \sigma_n>3.5x10^{-42} cm^2, for a dark matter particle mass m_{\chi}=8 GeV. We find that our data strongly constrain recent elastic dark matter interpretations of excess low-energy events observed by CoGeNT and CRESST-II, as well as the DAMA annual modulation signal.
Astropart.Phys.29:161-166,2008 We have measured the time dependence of scintillation light from electronic
and nuclear recoils in liquid neon, finding a slow time constant of 15.4+-0.2
us. Pulse ...shape discrimination is investigated as a means of identifying event
type in liquid neon. Finally, the nuclear recoil scintillation efficiency is
measured to be 0.26+-0.03 for 387 keV nuclear recoils.
In the G0 experiment, performed at Jefferson Lab, the parity-violating elastic scattering of electrons from protons and quasi-elastic scattering from deuterons is measured in order to determine the ...neutral weak currents of the nucleon. Asymmetries as small as 1 part per million in the scattering of a polarized electron beam are determined using a dedicated apparatus. It consists of specialized beam-monitoring and control systems, a cryogenic hydrogen (or deuterium) target, and a superconducting, toroidal magnetic spectrometer equipped with plastic scintillation and aerogel Cerenkov detectors, as well as fast readout electronics for the measurement of individual events. The overall design and performance of this experimental system is discussed.
We report the preparation of neutron-activated xenon for the calibration of liquid xenon (LXe) detectors. Gamma rays from the decay of xenon metastable states, produced by fast neutron activation, ...were detected and their activities measured in a LXe scintillation detector. Following a five-day activation of natural xenon gas with a Cf-252 (4 x 10^5 n/s) source, the activities of two gamma ray lines at 164 keV and 236 keV, from Xe-131m and Xe-129m metastable states, were measured at about 95 and 130 Bq/kg, respectively. We also observed three additional lines at 35 keV, 100 keV and 275 keV, which decay away within a few days. No long-lifetime activity was observed after the neutron activation.
