In this paper the authors will analyze the concept of value chains (chains of creation of value), to point at the modern development phase in the new economy (especially in business logistics), in ...which international and global value chains are developing. The purpose of this paper is to provide a starting point for further research into the international market position and development possibilities of business entities from the developing countries. Penetration of the large international retail chains from highly developed countries onto the markets of the developing countries means the penetration of the manufacturers who participate in these value chains. This jeopardizes the domestic retail companies in the developing countries. To answer this threat, domestic companies can accelerate the restructuring and concentration processes and the support faster transfer of knowledge from highly developed countries, especially in the sphere of information and communication technologies, environment protection and preservation technology, and waste disposal technology.
Development of retail trade concentration brought to further changes in its structure and accordingly to changes in economic subjects management in retail trade. In connection with it, the former ...paradigm of retail trade market also changes since industrial design assortment becomes more and more important due to being founded on the progamme of category management and other forms of vertical marketing. On the other side, beside having the knowledge of natural development of new forms of business units, new technologies and human potentials, the new circumstances reveal more and more ways of connection with the buyers in the retail trade. This is, of course, in accordance with the newest phase in the development of marketing that is based on the orientation on the buyers and processes. Such an access is in direct function of suppositions for achieving more efficient and effective economic growth and development in the retail trade sector.
Development of retail trade concentration brought to further changes in its structure and accordingly to changes in economic subjects management in retail trade. In connection with it, the former ...paradigm of retail trade market also changes since industrial design assortment becomes more and more important due to being founded on the programme of category management and other forms of vertical marketing. On the other side, beside having the knowledge of natural development of new forms of business units, new technologies and human potentials, the new circumstances reveal more and more ways of connection with the buyers in the retail trade. This is, of course, in accordance with the newest phase in the development of marketing that is based on the orientation on the buyers and processes. Such an access is in direct function of suppositions for achieving more efficient and effective economic growth and development in the retail trade sector.
The underlying assumption of this paper is the need for and growing importance of internationalisation and globalisation of the retail trade. As a matter of fact, the internationalisation of the ...retail trade is becoming more and more important for economic development due to the growing importance of retail trade in vertical marketing systems and entire value chains. This is a new approach to the analysis of the role of retail trade in international management and economic development. Considering the trend of expansion of retail trade chains into other countries, the question arises how retail trade can affect economic development of countries to which these chains are spreading. This is an interesting question especially to the Republic of Croatia and other transition countries.
In relations of producers and small traders, diferent forms of vertical marketing develop a long time. However, under the contemporary conditions of retail global companies, the question is frst ...about conception of products categories called category management – CM. Namely, the prerequisites of business success of contemporary retail economic subjects in new highly competitive environment hide in the implementation of new managing conceptions and new technologies. This paper first gives a short analysis of some former theoretical cooperation viewpoints of producers and traders in marketing channels; later, it analyzes the basic assumptions of new vertical marketing on which rests the conception of category management. Besides, the paper states the application possibilities of the stated conception from the trader’s point of view. The basic hypothesis from which the authors start is the indispensability of vertical marketing application in the relations of contemporary retail economic subjects and producers in all market economies and the implementation of category management in its structure.
Energy supply chains are complex technological and economic structures that can be considered at different levels of their functioning. In this paper, energy supply chains are considered at the ...national economy level and in the context of wider supply chains of the region they belong to and that has precisely defined participants and relations within energy chains and their mutual relations. Trends in the development of energy supply chains were considered in the context of strategic development of other supply chains, whereby similarities and differences were detected. Evaluation of key development aspect and trend estimation of energy supply chains in the Republic of Croatia was performed. To get better insight in SC trends of analysed sector the analysis is spread out with SWOT analysis. PUBLICATION ABSTRACT
Organizational and structural changes in retail trade in the Republic of Croatia are viewed in the sense of the change of quality as the reflection of the attained level of development. In this ...paper, the author first explains the retail trade and its structure. In the analysis of organizational and structural changes in retail trade in Croatia, the author starts from the growth/decline of retail trade (indicators of the physical volume of realized turnover, the number of shops, capacities and number of employees), and then analyzes its development (qualitative changes) in last 20 - 30 years (structural changes in the realized turnover -concentration tendencies, in the forms of retail trade, in the formats of shops, development of co-operative forms, etc.). Structural changes in the Croatian retail trade have also been reflected in the development of new forms of firms/companies, new formats of shops, vertical integration of wholesale and retail trade, as well as on the new relations of cooperation of trade companies (e.g. of retail chains) with manufacturers.
In relations of producers and small traders, different forms of vertical marketing develop a long time. However, under the contemporary conditions of retail global companies, the question is first ...about conception of products categories called category management – CM. Namely, the prerequisites of business success of contemporary retail economic subjects in new highly competitive environment hide in the implementation of new managing conceptions and new technologies. This paper first gives a short analysis of some former theoretical cooperation viewpoints of producers and traders in marketing channels; later, it analyzes the basic assumptions of new vertical marketing on which rests the conception of category management. Besides, the paper states the application possibilities of the stated conception from the trader’s point of view. The basic hypothesis from which the authors start is the indispensability of vertical marketing application in the relations of contemporary retail economic subjects and producers in all market economies and the implementation of category management in its structure.
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