The use of conventional marketing methods has a negative impact on the marketing of MSME Batik Tulis Mugissae products in Ngentakrejo Village. This is the background for Universitas Muhammadiyah ...Yogyakarta to carry out a community service program with the aim of assisting the marketing of digital based Batik Tulis MSME products. The mentoring implementation method is carried out in four stages, including: the stages of preparation, implementation, monitoring and evaluation and follow up plans. The results of the implementation provide assistance and education in strengthening understanding of digital based marketing. The preparatory stage is carried out through FGDs to produce a mature concept. The implementation phase is carried out by providing assistance in the form of product photos as MSME product branding, strengthening understanding of the use, marketing and promotion of Batik Tulis products through E-Commerce.
This article contains a description of the results of the coomunity service program carried out by Universitas Muhammadiyah Yogyakarta in assisting the establishment of the pokdarwis institution in ...Sendangarum Village. The vital role of the pokdarwis institution in managing tourism potential and cultivating a tourism-aware attitude in the community is the background for carrying out the service program. The implementation method has five stages, but only three implementation stages are core, such as providing outreach, strethening community understanding of pokdarwis and assisting the formation of pokdarwis. The result show that the provision of pokdarwis materials to the people of Sendangarum is intended to strengthen understanding of tourism village institutions up to the flow of forming pokdarwis. Furthermore, the community is given assistance in forming pokdarwis institutions. The process of assisting the formation of pokdarwis chairman, forming management and assisting the preparation of AD/ART documents up to the work program. Furthermore, the second stage is carried out by accompanying and facilitating the community to make proposals to the Village Government through village forums.
This empowerment program aims to increase productivity and open business opportunities for the Women Farmers Group (KWT) through training in processing catfish floss in Padukuhan Soromintan. KWT ...problems, such as the lack of processed agricultural products and difficulties in marketing their harvests, have caused the low productivity of the KWT Mugi Lancar to be the reason for the intense business productivity. Based on this, this empowerment conceptualizes the program as a follow-up to solving the problems faced by KWT Mugi Lancar through training in processing catfish floss. The implementation method has five stages: problem identification, conceptualization, success indicators, validation, and application. The results of the implementation of community empowerment show that the catfish floss processing training is divided into two types of exercise, namely theory and practice, which includes training on catfish floss processing, packaging, and legality submissions to marketing. The result shows a level of understanding of the catfish-shredded training participants. This is expected to increase the motivation of KWT Mugi Lancar to carry out business productivity through processing catfish floss. Abstrak: Pengabdian masyarakat ini bertujuan untuk meningkatkan produktivitas dan membuka peluang usaha Kelompok Wanita Tani (KWT) melalui pelatihan pengolahan abon lele di Padukuhan Soromintan. Minimnya olahan hasil pertanian dan kesulitan dalam memasarkan hasil panen menyebabkan rendahnya produktivitas usaha KWT Mugi Lancar. Berdasarkan hal tersebut pemberdayaan ini mengkonseptualisasikan program sebagai tindak lanjut untuk menyelesaikan permasalahan yang dihadapi oleh KWT Mugi Lancar melalui pelatihan pengolahan abon lele. Metode pelaksanaan dilakukan melalui lima tahapan di antaranya identifikasi masalah, konseptualisasi, indikator keberhasilan, validasi, dan aplikasi. Hasil akhir menunjukkan peningkatan motivasi KWT Mugi Lancar dalam produktivitas usaha melalui pengolahan abon lele.
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