The author has been online for a long, long time. In the lath 1980s, she noodled around with the old "walled garden" services, such as CompuServe and Prodigy. And, in work-related instances, she did ...some Dialog searching via an acoustic coupler. In 1991, she got a login on the Florida Information Resource Network (FIRN). This was the "real" Internet, although it was more or less buried beneath a clunky shell that would only let you do a few things -- among them, subscribe to a vast array of email lists, most controlled by the LISTSERV email management software. She absolutely loved getting all that email. She logged out of FIRN, logged back in again, and experimented with different key combinations until she found the magic formula that made the clunky shell go away.
First and foremost, a good ad is one that is so useful, so informative, such a convenience to consumers that they might not think it is an ad but a feature. In Google Books, the Find in a Library ...option and the links to leading online bookstores and appropriate publisher Web sites help users do what they came to do. That's the "open sesame" to consumer credit lines: helping them do what they came to do. But again, the problem is always the same. You have to find the right audience for the ad and, if possible, aim at helping people do what they came to do.
TV org leans on influence Lisanti, Joseph
Variety,
06/2012, Volume:
427, Issue:
7
Journal Article, Magazine Article
Even among adolescents (13-17), TV beats the Internet in purchasing influence, 36.4% to 12% And while 61% of the 18-and-over crowd belong to a social networking website, that doesn't much influence ...what they buy either.
Web2.0 is not only a new network technology, but also it brings new ideas and forms of communication. New Technology Web2.0 has profound impact on internet media mainly for the construction of ...personal space, the organization of social interaction, the customization of individual needs and the design of open-platform. In Web2.0 network environment, users' features have changed from passively receiving information to actively searching information, from the recipients of information to the content creator, from general public without clear features to the focus groups, and from linear deep-reading to nonlinear shallow-reading. On this basis, the authors propose five trends of internet advertising in the age of Web2.0. First is that the production of internet advertising moves towards civilian; Second is that the content of internet advertising moves towards experience; Third is that the form of internet advertising moves towards diversity; Fourth is that the delivery of internet advertising moves towards precision, Fifth is that service architecture of internet advertising moves towards openness.
A frank exchange Medcalf, Graham
NZ marketing magazine,
20/Nov , Volume:
26, Issue:
10
Journal Article
Speaks to chief executive officer Frank van der Velden about the opportunities for the company in today's market for technology-driven, digital ad campaigns. Source: National Library of New Zealand ...Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
