Analiza političkog komuniciranja u kriznim okolnostima usmjerena jena strategije i metode koje lideri primjenjuju kako bi se suočili s izazovimai učinkovito upravljali situacijom, čime jačaju ...povjerenje javnosti. Ciljistraživanja jest analizirati i prikazati pristup komunikaciji predsjednikaSrbije, Aleksandra Vučića, tijekom serije masovnih ubojstava u 2023.godini. Navedeni događaj predstavlja nacionalnu tragediju koja jepotaknula pitanja o društvenim prilikama i doprinijela političkojkrizi. Uzorak istraživanja čine tri televizijska obraćanja i tri intervjuakoje je predsjednik Aleksandar Vučić održao povodom tragedije.Radi identificiranja glavnih tema i podtema izjava Aleksandra Vučića,primijenjena je induktivna kvalitativna analiza teksta, a za analizukomunikacijskih strategija i taktika korištena je kvalitativna analizasadržaja. Rezultati istraživanja ukazuju na krizno komuniciranje kojese ističe taktikama uvjeravanja, a odabir tema, podtema i perspektivagovorenja zrcali međuodnos retoričkog oblikovanja teksta, reakcije namasovna ubojstva te konteksta prosvjedno-političkog okvira.
The analysis of political communication in crisis situations is focusedon the strategies and methods leaders apply to confront challenges andeffectively manage the situation, thereby strengthening public trust.The aim of this research is to analyze and illustrate the communicationapproach of the President of Serbia, Aleksandar Vučić, during theseries of mass murders in 2023. This event represents a national tragedythat has raised questions about social conditions and contributed to apolitical crisis. The research sample consists of three televised addressesand three interviews given by President Aleksandar Vučić in responseto the tragedy. An inductive qualitative text analysis was applied toidentify the main themes and sub-themes in Vučić’s statements, anda qualitative content analysis was used to analyze communicationstrategies and tactics. The research results indicate crisis communicationthat is distinguished by persuasion tactics, and the choice of themes,sub-themes, and perspectives of speech reflects the interplay betweenrhetorical text formation, responses to the mass murders, and thecontext of a protest-political framework.
Ne žele biti teret svojoj stranci Galić, Marin; Culifaj, Anita; Lalić, Dražen
Medijska istraživanja,
06/2023, Volume:
29, Issue:
1
Journal Article, Paper
Peer reviewed
Open access
Različite afere koje uključuju političare i druge javne dužnosnike česta su pojava na hrvatskoj političkoj sceni u posljednjem desetljeću. Komuniciranje uključenih aktera u tom za njih neugodnom ...trenutku dosad nije bilo predmetom dubljih istraživanja društvenih znanstvenika na ovim prostorima. Zbog velikoga tehničkog razvoja medija, snažne personalizacije komunikacije i ostalih razloga, političari su vrlo svjesni važnosti svoje prisutnosti u javnosti, što u izvjesnim situacijama uključuje i krizno komuniciranje. Rad ispituje postoji li u toj komunikaciji na relaciji političari – mediji zajednički kolektivno prihvaćeni obrazac koji pripada njihovu specifičnom habitusu i odvija li se dinamika komuniciranja političara od početka afere do njezina javnog okončanja dominantno u skladu s njihovom lojalnošću stranci i instituciji kojoj pripadaju. U istraživanju je korištena metoda kvalitativne analize sadržaja. U razdoblju od 2010. do 2021. analizirano je 35 afera političara i dužnosnika (ukupno 471 izjava) koje prema kvantitetu i sadržaju adekvatno predstavljaju komuniciranje ključnih aktera afera. Istraživanje je pokazalo kako se afersko komuniciranje odvija u tri faze: u prvoj fazi političari pod svaku cijenu nastoje poricati postojanje afere i svoju odgovornost u njoj. U drugoj fazi uglavnom prebacuju krivnju, prije svega na medije, a zatim i na druge aktere iz afere, ali i na političke suparnike. Pritom u komunikaciji koriste personalizaciju i uključuju svoj imidž. Treća faza uključuje suočavanje sa strankom u kojoj političari svoje interese podređuju onima svoje stranke. U toj fazi potvrđuje se kako se komunikacija političara odvija dominantno u skladu s lojalnošću stranci. Istraživanje također pokazuje kako tijekom svih triju faza komunikacije političari intenzivno upotrebljavaju svoje kapitale, a najizrazitije onaj socijalni, kako bi suzbili optužbe, odnosno ojačali svoj ugled u javnosti, naročito unutar svoje stranke.
Various scandals involving politicians and other public officials have been a common occurrence on the Croatian political scene over the last decade. The communication of the actors involved in this awkward moment for them has so far not been the subject of research by social scientists in this area. Due to the great technical development of the media, distinct personalization of communication and other reasons, politicians are more than aware of the importance of their presence in public, which includes crisis communication in certain situations. The paper examines whether there is a common, generally accepted pattern in this communication involving politicians and the media pertaining to their specific habitus, as well as whether the dynamics of the politicians’ communication from the beginning of the affair to its public end are predominantly in line with their loyalty to their parties and institutions. The method used within this research is qualitative content analysis. In the period from 2010 to 2021, 35 scandals involving politicians and public officials were analysed (a total of 471 statements), which, in terms of quantity and content, adequately represent the communication of key actors in the scandals. Research has shown that crisis communication takes place over three stages: during the first stage, politicians try to deny the existence of the scandal and their responsibility for it at all costs. In the second stage, they mostly shift the blame, first onto the media, then other actors involved in the scandal, but also political rivals. In doing so, they use personalization in communication and rely on their image. The third stage involves confronting the party in whose favour politicians subordinate their interests. When it comes to that stage, it has been determined that political communication takes place predominantly in accordance with the loyalty to the party. The research has also shown that during all three stages of communication, politicians use their capital intensively, notably the social one, in order to suppress accusations, i.e. strengthen their public image and reputation within their parties.
Rad proučava važnost i mogućnosti pripreme za krizno komuniciranje u kontekstu hrvatskih velikih poduzeća kao najkompleksnijih organizacijskih sustava. Autori su uz pomoć polustrukturiranih intervjua ...ispitali kakva je njihova razina pripremljenosti za krizno komuniciranje i kojim se metodama, tehnikama i alatima služe komunikacijski stručnjaci na upravljačkim pozicijama i njihovi timovi kako bi umanjili negativne posljedice kriznih situacija. Rezultati istraživanja provedenog na uzorku od deset ispitanika, koji predstavljaju organizacije iz različitih područja (turizam, prijevoz, telekomunikacije, proizvodnja hrane i pića, poštanski sektor), pokazuju kako su velika poduzeća u Hrvatskoj dobro pripremljena za krizno komuniciranje. To je potvrdeno kroz postojanje kriznih komunikacijskih planova, standardiziranih protokola za krizne situacije, priručnika, formiranih kriznih timova te redovitih simuliranja kriznih situacija u velikim poduzećima koja su zastupljena u istraživanju. Rezultati pokazuju kako samo jedno poduzeće primjenjuje model integriranog upravljanja rizicima (Enterprise Risk Management, ERM). Kada je u pitanju krizno komuniciranje i odnosis medijima, ispitanici navode standardne tehnike odnosa s javnošću, poput priopćenja za medije, izjava za medije, konferencija za novinare, brifinga za novinare, intervjua i gostovanja u medijima. Rezultati istraživanja takoder upućuju na posebnu važnost glasnogovornika u krizi, što pokazuje koliko je bitan odabir prave osobe za tu istaknutu poziciju u kriznom komuniciranju.
Strateško komuniciranje u Hrvatskoj Grbeša Zenzerović, Marijana; Skoko, Božo; Bebić, Domagoj
Politička misao,
11/2022, Volume:
59, Issue:
3
Journal Article
Peer reviewed
Open access
Rad daje pregled doprinosa hrvatskih istraživača, prije svega znanstvenika i suradnika s Fakulteta političkih znanosti Sveučilišta u Zagrebu, znanstvenom i akademskom razvoju političke komunikacije, ...političkog marketinga i odnosa s javnošću u Hrvatskoj. Sve tri discipline spadaju u područje strateškog komuniciranja koje podrazumijeva svrhovito korištenje komunikacije kojom pojedinci, organizacije, institucije ili države nastoje ostvariti svoje strateške ciljeve. Rad pokazuje kako je Hrvatska, iako je kasno uskočila na vlak tržišnog komuniciranja, brzo uhvatila korak s međunarodnim istraživačkim i akademskim trendovima na tom području. Fakultet političkih znanosti u tome je imao pionirsku i predvodničku ulogu. Istraživači s Fakulteta, ali i drugi hrvatski znanstvenici, svojim istraživanjima i policy analizama na području političkog marketinga i političke komunikacije doprinijeli su konceptualizaciji i komparativnoj analizi suvremenih izbornih kampanja, zatim fenomena amerikanizacije, personalizacije, pakiranja politike, populizma, celebrity populizma, dezinformacija, e-demokracije, cyber politike i drugih. Na području odnosa s javnošću posebno se ističu doprinosi konceptualizaciji i istraživanju imidža, identiteta i brenda država, kriznom komuniciranju, strateškom komuniciranju u turizmu te evaluaciji odnosa s javnošću.
The paper provides an overview of the contribution of Croatian researchers, primarily scientists and associates from the Faculty of Political Sciences, University of Zagreb, to research and teaching of political communication, political marketing and public relations in Croatia. All three disciplines belong to the field of strategic communication, which refers to a purposeful use of communication by individuals, organizations, institutions or states aimed at achieving their strategic goals. The paper shows how Croatia, despite its belated enrolment in the market communication, quickly caught up with international research and academic trends in the field. The role of the Faculty in this process was the one of a pioneer and a leader. Researchers from the Faculty, as well as other Croatian scientists, have been contributing to the conceptualization and comparative analyses of contemporary election campaigns, as well as to the research of the phenomena of Americanization, personalization, packaging of politics, populism, celebrity populism, disinformation, e-democracy, cyber politics and others. In the field of public relations, particularly noteworthy are contributions related to image, identity and nation branding, crisis communication, strategic communication in tourism and evaluation in public relations.
U Hrvatskoj je 2020. godinu potpuno opravdano nazvati kriznom godinom. Osim pandemije bolesti COVID-19, s kojom se suočio cijeli svijet, Hrvatsku je pogodilo više razornih potresa, koji su dodatno ...intenzivirali osjećaj nesigurnosti i neizvjesnosti među građanima. Stoga je komunikacija izvršne vlasti i ključnih javnih institucija koje su sudjelovale u upravljanju kriznim situacijama cijele godine imala obilježja kriznog komuniciranja. Rad polazi od pretpostavke da je za učinkovito komuniciranje tijekom krize izuzetno važno povjerenje ugroženih javnosti u izvore iz kojih primaju ključne informacije, ali i povjerenje u institucije i organizacije koje upravljaju krizom te komuniciraju različite instrukcijske informacije, informacije prilagodbe te reputacijske informacije. Budući da su građani izloženi globalnim komunikacijskim izvorima, zahvaljujući kojima su percipirali i drukčije načine i modele upravljanja posljedicama pandemije diljem Europe i svijeta, mogli su na razini percepcije uspoređivati hrvatske napore s iskustvima i praksama drugih zemalja. Rad analizira navedena područja kriznog komuniciranja, preferirane izvore informiranja tijekom kriza te povjerenje u institucije i organizacije koje su (bile) uključene u upravljanje kriznim situacijama. Koristeći elemente koncepta meke moći, autori istražuju i kako hrvatski građani percipiraju upravljanje pandemijskom krizom drugih država svijeta, otkrivajući tako njihove priželjkivane modele i uzore, te na perceptivnoj razini uspoređuju ponašanje hrvatskih institucija u krizi s onima drugih europskih i svjetskih država. Rezultati provedenog istraživanja mogu upravljačima krizom u Hrvatskoj značajno pomoći u usmjeravanju i planiranju komunikacije te kanaliziranju poruka preferiranim komunikacijskim kanalima kao i pružiti važan uvid u stupanj povjerenja koji građani imaju u hrvatske institucije, ali i one drugih europskih i svjetskih država.
Krizu organizacije označava situacija u kojoj se narušavaju redovite procedure funkcioniranja, a svaki izlazak iz uobičajenog toka djelovanja može dovesti i do pojačanog interesa medija. Kriza za ...neke organizacije zapravo počinje u onom trenutku kada je mediji proglase. Slučaj krize koncerna Agrokor u 2017. godini izazvao je veliku pozornost medija. Ovim se radom stoga proučavao slučaj kroz medijsko izvještavanje o Agrokoru na internetskom portalu Večernji.hr, u vrijeme kada se koncern suočavao s krizom izazvanom fi nancijskim problemima. Na taj su se način utvrdila obilježja i odrednice medijskog izvještavanja o Agrokoru i krizi na internetskom portalu Večernji.hr. S druge strane, analiza je obuhvatila službena internetska priopćenja Agrokora na mrežnoj stranici Agrokor.hr kako bi se utvrdilo kako je koncern kroz službene online kanale odgovorio na krizu. Rezultati izvještavanja o slučaju Agrokor i njegovom kriznom komuniciranju daju uvid u obilježja medijskog izvještavanja u slučaju krize ovakvih razmjera i kriznom komuniciranju putem internetskih priopćenja. Istraživanje je pokazalo da se u medijskom portretiranju krize značajan naglasak stavlja na prvog čovjeka organizacije. Tako se na internetskom portalu Večernji.hr u promatranom razdoblju u gotovo svakoj drugoj objavi spominjao osnivač Agrokora Ivica Todorić. Također, više od trećine objava sadržavalo je brojke u kontekstu krize, poput visine duga koncerna. Što se tiče samog Agrokora, rezultati istraživanja pokazali su kako se organizacija u prvoj fazi suočavanja s krizom nije postavila aktivno. Službena internetska priopćenja na mrežnoj stranici Agrokor.hr, koja bi se ticala krize, izostala su, a poruke koje su putem portala Večernji.hr mogle doći do javnosti od strane koncerna sadržavale su elemente poricanja postojanja problema. Kako je kriza postajala sve složenija, Agrokor je bio prisiljen na promjenu komunikacije. Stoga se u drugoj fazi koristio konkretnim strateškim elementima kriznog komuniciranja kao što su sazivanje konferencije za medije, vidljivost prvog čovjeka organizacije, komunikacijska ujednačenost te preimenovanje.
Globalna finančna kriza, predvsem pa vzroki zanjo, je pokazala in potrdila pomen odgovornosti, preglednosti, poslovnih vrednot ipd. s strani organizacij in posameznih profesij ter nas spomnila na ...dejstvo, da organizacijsko delovanje in poslovanje poteka med resničnimi ljudmi in vpliva nanje, na njihova pričakovanja, pravice in obveznosti; delovanj. Nobena organizacija kot družbena entiteta ljudi z enakimi funkcionalnimi cilji in različnimi socialnimi interesi, ne črpa legitimnosti iz same sebe, niti je nima per se.
Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and ...group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research.
The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables.
Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science.
Part I
Measurement Trends and Issues
Measurement in Family Communication – Elizabeth E. Graham & Joseph P. Mazer
Measurement in Organizational and Group Communication – David R. Seibold
Measurement in Health Communication – Nichole Egbert & Rebecca B. Rubin
Measurement in Instructional Communication – Rebecca B. Rubin
Measurement in Cross-Cultural and Intercultural Communication – David R. Seibold, Rebecca B. Rubin, & Alan M. Rubin
Measurement in Interpersonal Communication -- Elizabeth E. Graham & Scott Titsworth
Measurement in Mass Communication – Elizabeth M. Perse
Part II
Measure Profiles
Affectionate Communication Index
Attachment Style Measure
Aukland Individualism and Collectivism Scale
Child-Parent Communication Apprehension
Cognitive Elaboration Scale
Communication Functions Questionnaire
Communicative Response to Romantic Jealousy Scale
Family Communication Standards Instrument
Group Development Questionnaire
Humor Orientation Scale
Individuals’ Criteria for Telling Family Secrets
Intercultural Development Inventory
Interpersonal Communication Competence Scale
Interpersonal Dominance Instrument
Learner Empowerment
Listening Styles Profile
Marital Opinion Questionnaire
Measure of Source Credibility
Medical Communication Competence Scale
Normative Message Processing Scale
Organizational Assimilation Index
Organizational Dissent Scale
Organizational Listening Survey
Organizational Reputation Scale
Organizational Temporality Scale
Organizational-Public Relationship Scale
Patient Self-Advocacy Scale
Perceived Message Sensation Value Scale
Perceived Power Measure
Perceived Teacher Confirmation Scale
Perceptions of Television Reality
Personal Report of Marital Virtues Scale
Presence Questionnaire
Reactance Restoration Scale
Relational Distance Index
Relational Maintenance Strategy Measure
Relational Uncertainty Measure
Reticence Scale
Revised Family Communication Pattern Instrument
Revised learning Indicators Scale
Risk Behavior Diagnosis Scale
Sad Film Scale
Self-Assessment Manikin
Self-Construal Scales
Sexual Harassment Proclivity Index
Small Group Relational Satisfaction Scale
Small Group Socialization Scale
Social Presence Scale
Socio-Communicative Style
Student Motives to Communicate Scale
Teacher Misbehaviors Scale
Television Addiction Scale
Television Mediation Scale
Third Person Effect
Topic Avoidance
Willingness to Censor Survey
Part III
Measures Imported from Related Disciplines – Alan M. Rubin
Aggression, Hostility, and Anger
Anxiety
Locus of Control
Loneliness
Need for Cognition
Personality Traits
Self-Esteem
Sensation Seeking
Shyness and Sociability
Social Desirability
Author Index
Subject Index
Rebecca B. Rubin (Ph.D., University of Illinois, 1975) is Professor Emerita at Kent State University (Ohio, USA), having served as Director of the KSU Communication Research Center and Graduate Coordinator of the School of Communication Studies. Her areas of expertise include interpersonal relationship development, communication competence assessment, instructional communication, and the interface of personal and mediated communication. Besides having written or edited several books and chapters—including Volume I of Communication Research Measures: A Sourcebook--and serving recently as the Educational Communication Area Editor of the International Encyclopedia of Communication, Becky’s research has been published in many communication journals, placing her as one of the most prolific researchers in the discipline.
Alan M. Rubin (Ph.D., University of Illinois at Urbana-Champaign) is Professor Emeritus and Director Emeritus of the School of Communication Studies at Kent State University (Ohio, USA). He has studied the uses and effects of the media, including news and entertainment, personal and mediated communication, and newer communication technologies. In addition to books and chapters, he has published in such journals as the Journal of Communication (JOC), the Journal of Broadcasting & Electronic Media (JOBEM), Human Communication Research , and Communication Research. He is past editor of the JOC and JOBEM, and has served on numerous editorial boards and as a consultant to media, industry, and education. He is a Fellow of the International Communication Association and received the Distinguished Scholar Award from the Broadcast Education Association.
Elizabeth E. Graham (Ph.D. Kent State University, 1987) is a professor in the School of Communication Studies at Ohio University (USA). She teaches courses in interpersonal communication, research methods, and statistics on the undergraduate and graduate level. Her research interests include communication in families experiencing transition, change, and reconfiguration. In addition to contributing to the first volume of the Research Measures: A Sourcebook, her research has been published in Communication Monographs, Communication Education, Communication Quarterly, Western Journal of Communication, Communication Research Reports, and Communication Reports . She also serves on several editorial boards. Until recently, Beth was the University Ombuds at Ohio University.
Elizabeth M. Perse (Ph.D., Kent State University, 1987) is Professor and Chair of the Department of Communication at the University of Delaware, Newark (USA). She is currently researching and teaching mass communication theory and the uses of newer communication technologies. She has been identified as a prolific researcher in Communication, having published one scholarly book, two textbooks, and more than 50 journal articles and book chapters. Her research has been published in such journals as Journal of Broadcasting & Electronic Media, Communication Research, Journal of Communication, Human Communication Research, Communication Quarterly, Communication Research Reports, Journalism Quarterly, and Health Communication. Betsy serves on several editorial boards and is a past Chair of the Mass Communication Division of NCA.
David R. Seibold (Ph.D., Michigan State University, 1975) is Professor of Communication (Division of Social Sciences), and Co-Director of the Graduate Program in Management Practice (College of Engineering), at the University of California, Santa Barbara (USA). Author of more than 100 publications on organizational communication, group processes, and interpersonal influence, his scholarship has appeared in all of the major journals in communication and in venues across nearly a half-dozen disciplines. He has received numerous research and teaching awards, and in 2006 was elected a Distinguished Scholar in the National Communication Association. A former chair of interpersonal, group and organizational communication divisions in the International Communication Association and the National Communication Association, Dave also is a past editor of the Journal of Applied Communication Research and serves on the boards of many other journals. He also has consulted widely with many more than 75 business, government, and health organizations.
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a ...managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability.
In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola.
This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.
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