•Increasing perceived humanness for chat agents led to more effective conversations.•Present (future) oriented subjects preferred warm (competent) vs. competent (warm) chatbot conversations.•Matching ...time orientation with conversation type led to favourable attitudes and purchase intentions.•Brand perceptions further mediated the above effects.
Chatbots are increasingly engaged in retail settings, although research shows that consumers typically prefer engaging with humans over chatbots. Past literature has argued that anthropomorphising chatbots can lead to more effective consumer interactions. The current work further enhances this literature by showing that chatbots can be given human qualities like warmth and competence to enhance positive consumer experiences. However, we find that these exchanges are contingent on consumers’ time orientation. We conduct one pre-test (N = 103), two laboratory experiments (N = 213 and 233) and a third study engaging live chatbot conversations (N = 77) to test the premises of our study. The findings show that present-oriented subjects prefer a warm versus competent chatbot conversation, leading to favourable product decisions. Their counterparts, future-oriented subjects, prefer a competent vs. warm conversation. Brand perceptions further mediate these effects. The findings contribute to the literature on chatbot anthropomorphism and inform managerial decisions.
The aim of this work was to study the nutritional value of game meat through the fulfillments of Dietary Reference Intakes (DRI) for trace elements (Co, Cr, Cu, Fe, Ni, Se, and Zn). A probabilistic ...model (@Risk) was developed based on the consumption data of hunter-consumers obtained from a previously published survey. Two game species widely consumed in Europe were selected: red deer (Cervus elaphus) and wild boar (Sus scrofa). Red deer muscle had the highest content of Cr (0.25 mg/kg) and Zn (44.3 mg/kg) and wild boar muscle recorded the highest Cu (2.23 mg/kg), Ni (0.60 mg/kg), and Se (0.19 mg/kg), showing statistically significant differences between the two species for these elements. No statistically significant differences were found for Fe between both game species (red deer: 52.9 mg/kg and wild boar: 53.3 mg/kg). Co content in this kind of meat was negligible for both species. The results obtained from the simulation of the probabilistic model with red deer indicated that a consumption once per week of this meat fulfills Cr, Fe, and Zn DRIs for the 95th percentile in hunter-consumers. Regarding wild boar, the values obtained also fulfill the Fe DRI and were between 61 and 75% for the rest of the trace elements analyzed.
•A total number of 117 interdisciplinary studies relating to fake news are reviewed.•Only seven studies come from the marketing discipline.•Five themes related to fake news are ...identified.•Antecedents and outcomes of fake news are promising themes for marketing research.
There is growing concern amongst policy makers, managers and academic researchers over the role that social media plays in spreading misinformation, widely described as ‘Fake News’. However, research to date has mainly focussed on the implications of fake news for political communication and debate. There has been less focus on the implications of social media misinformation upon marketing and consumers. Given the key role of social media as a communication platform, there is a gap in our understanding of fake news through a consumer lens. We address this gap by conducting an interdisciplinary systematic review of the relevant literature. Through critical evaluation and synthesis of the literature, we identify five themes that explain the fake news phenomenon: the dissemination process, spreading channel features, outcomes, fabricated legitimacy and attitudes. Finally, we propose a theoretical framework that highlights themes’ relationships and research propositions to guide future research in this area.
Metodos Se extrajeron datos sobre los volumenes de ventas de antibioticos sistemicos en la India de una base de datos de ventas de empresas de investigacion de mercado. Se comparo la cuota de mercado ...de las ventas de antibioticos en 2020 por categoria AWaRe (Access, Watch and Reserve) de la OMS y para los que estaban sometidos a controles regulatorios nacionales adicionales. Tambien se analizaron las ventas de combinaciones en dosis fijas que estaban: formalmente aprobadas para su comercializacion o tenian un certificado de no objecion; en la lista nacional de medicamentos esenciales; y en la lista de antibioticos no recomendados de la OMS.
Beer is one of the oldest and most popular alcoholic beverages and is currently consumed worldwide. The various components used in the brewing process have a physiological impact on the consumer and ...current research aims to improve its technological and functional properties through the addition of natural compounds (plants or mushrooms). In this work, the addition of two different amounts (5 and 10 g/L) of Pleurotus eryngii var. eryngii in powder form added at different production stages (PRE and POST alcoholic fermentation) showed the improvement in yeast viability during the alcoholic fermentation, increased the alcoholic content, and improved the sensorial profile. Regarding the organoleptic profile in the experimental samples, cocoa/chocolate and mushroom aromas were found and the samples PRE10 and POST5 received the best ratings with respect to all evaluated parameters.
•Drivers of AI digital voice assistants’ adoption in service encounters are examined.•The Service Robot Acceptance Model (sRAM) is validated and extended.•Functional, social and relational elements ...explain 88% of user acceptance variance.•Customer-robot rapport influence is validated, but humanness may not drive adoption.•User experience and preference for human interactions play a moderating role.
Customers increasingly orchestrate their everyday activities with the support of technology, with services increasingly adopting AI-based applications. Yet, research is still in its infancy and has been largely conceptual. Therefore, based on data collected from 238 young consumers, analyzed using PLS-SEM, this study focuses on users’ motivations to adopt intelligent digital voice assistants in service encounters. Findings show that functional, social and relational elements drive adoption, untangle crossover effects between them and reveal the moderating role of experience and need for human interaction. While empirically validating and extending the Service Robot Acceptance Model by Wirtz and colleagues, this study provides evidence that anthropomorphism is not universally positive and adds a new perspective regarding the underexplored role of customer-robot rapport building. The study contributes to a more holistic understanding of digital voice assistants’ adoption and provides managerial guidance on how to successfully implement such technologies.
This study examines whether Mexican consumers consider the value associated with the attributes of manufactured snacks when deciding what to eat between meals. A choice experiment involving the ...selection of healthy versus unhealthy snacks and beverages was performed using Qualtrics. A set of four options, each one corresponding to a combination of mid-day snack and beverage, was presented to 256 Mexican consumers, who, after making a choice, specified the importance they assigned to food choice values. Linear discriminant analysis and classification trees were used to identify what food choice values and psychographic and demographic traits explain the choices. The analytical results indicate weight control, healthiness and sustainability, and the emotional value of healthy snacks mainly drives the choices of health-conscious consumers.
