The aim of this research was to identify the impact of store ambience on apparel consumer impulse purchase behaviour. In this paper, the influence of window display (WD), promotional offers (PO), ...store layout (SL), background music (BM) and fragrance of store (FOS) on consumer impulsive buying behaviour (IBB) for apparel was evaluated. The study was performed among 210 consumers in Delhi (NCR), at the DLF Mall of India, using a questionnaire developed based on existing literature. The research data was analysed using the factor analysis, and correlation and linear regression tests. According to the research findings, store features such as window display, promotional offers and fragrance have a significant effect on impulse purchase behaviour. The current study makes some suggestions for retailers to improve the ambience of their stores in order to boost impulse buying among apparel buyers.
Alcohol consumption among young people is strongly related to alcohol availability. The minimum legal drinking (purchasing) age (MLDA) is a legal measure that regulates alcohol availability to minors ...in Slovenia. This study examines (1) retailers' compliance with the MLDA law in Slovenia and (2) the effectiveness of two interventions directed at cashiers in off-premise stores.
The study uses a non-randomized quasi-experimental design to evaluate the effectiveness of (1) a communication intervention directed at off-premise store managers, and (2) an intervention by the Slovene Market Inspectorate. The first intervention focused on informing cashiers about MLDA's importance and their role as gatekeepers of young people's health, while the second involved law enforcement. Using the mystery shopping protocol, we conducted two waves of purchase attempts with decoy underage shoppers pre- and post-intervention in 97 off-premise stores. We collected data on the shopping process at the point of sale and conducted 40 semistructured interviews with cashiers to evaluate the barriers and incentives regarding MLDA compliance.
Retailers' initial noncompliance rate with MLDA in off-premise stores was high, but improved significantly after the law enforcement intervention. We identified a significant correlation between the cashiers' ID requests and the refusal of alcohol sales, but cashiers' ID requests remained low. Qualitative findings reveal that cashiers experience several issues when handling MLDA in practice.
Noncompliance with MLDA persisted even after the law enforcement intervention, revealing the need for policy makers to introduce new strategies for MLDA enforcement, such as revocable alcohol licenses for off-premise stores.
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