Choreographers have begun experimenting with artist-driven archives using digital technologies, exhibitions and installations, and live performance as a way to generate new work from their own ...archival materials and increase access to their body of work for audiences. This article focuses on three recent artist-driven archive projects by notable American choreographers Eiko & Koma, Bebe Miller Company, and Jennifer Monson. Drawing on interviews with the choreographers as well as on analyses of the three projects, I suggest that these projects' most important contribution is the idea that archives are not separate from a choreographer's body of work, but are indeed a part of his or her creative process and artistic production.
The inclusion or exclusion of artists in Egypt's cultural matrix has always been political, and it demonstrates that the bridging of art and politics constructs modes of analysis that facilitate ...national transformation, cultural insight, and theory building. The artworks of artists Amal Kenawy and Huda Lutfi redefine outdated, superfluous and ignored cultural expressions and meditate on what the future may deliver. Kenawy and Lutfi exhibit creative subversions that attract attention and engage debate on issues of security versus fear, rebellion versus obedience, and stagnation versus dynamism. This study examines how Kenawy and Lutfi have committed to, managed, and controled their art production, exhibition, and images between the mid-1990s until the removal of Hosni Mubarak from the presidency in 2011.
Purpose
Communicating the national values of artists and the role of product benefits as symbols of national values, infuse iconic national brands. This paper aims to validate a conceptual framework ...that offers empirical insights for cultural identity that drives brand management.
Design/methodology/approach
Case studies and cross-cultural focus group research establish the present study’s conceptual framework for cultural branding.
Findings
Brand awareness of a perfume named after a Cuban dancer and a spirit named for a Chilean poet, reflect authentic emblems of national identity. Informants’ behavior confirms the study’s model of icon myth transfer effect as a heuristic for cultural branding with clear, detailed and unprompted references to the myths and brands behind these heroines.
Research limitations/implications
The study’s ethnography shows how artists reflect myth and folklore in iconic brands. Future research should assess whether the icon myth transfer effect as a heuristic for cultural branding occurs with cultural icons beyond the arts and transcends national boundaries.
Practical implications
The study challenges conventional branding, where the brand is the myth, and the myth reflects the myth market. The authors show how the myth connects to a national identity yet exists independently of the brand. The branding strategy ties the brand to the existing myth, an alternative route for cultural branding mediated by the icon myth transfer effect.
Social implications
These two Latin American brands provide a much-needed connection among the branding literatures and images surrounding gender and nationalism in lesser-known markets.
Originality/value
Most research explores iconic myths, brands and folklore in one country. This study extends cultural branding through social history and by testing a conceptual model that establishes how myths embody nation-specific values. Iconic myths are a heuristic for understanding and describing brands, revealing an unexamined path for cultural branding.
The present study aims to describe the ways in which art education impacts community life through art products. The sample consists of 32 teachers/creators in various fields of work such as fine ...arts, composition, literature, musical interpretation, choreography and acting. Categorical content analysis is used for data analysis. The highest-ranking emerging theme is related to the means of educational intervention in the community through art. Artistic education leads to empowerment and emancipation by provoking people to think differently while the exposure to artistic creations has a therapeutic effect and contributes to identifying new ways of action. Artists in the role of teachers feel a responsibility both for the educational process and also for the emotional message that their creative product transmits to the audience.
ART AND SCIENCE
Irish arts review (2002),
06/2018, Volume:
35, Issue:
2
Journal Article
Peer reviewed
Art, science and somewhere in between, an exhibition of the works of several artists including Maria McKinney, Martina Amati and John Walter at the Wellcome Collection museum in London is previewed.
PDF
