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  • Celebrity brand break-up: F... Celebrity brand break-up: Fan experiences of para-loveshock
    Jones, Scott; Cronin, James; Piacentini, Maria G. Journal of business research, 06/2022, Volume: 145
    Journal Article
    Peer reviewed
    Open access

    When consumers become fans of celebrities, they can form intense emotional attachments that resemble a kind of love. Althoughthe love felt for celebrities is based on one-sided parasocial ...
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  • In search of fit or authent... In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions
    Osorio, María Lucila; Centeno, Edgar; Cambra-Fierro, Jesús ... The journal of product & brand management, 06/2022, Volume: 31, Issue: 6
    Journal Article
    Peer reviewed

    Purpose Celebrity-branded products constitute a brand extension growing phenomenon. Authenticity may explain why some of these offerings are successful despite low perceived fit, a traditional ...
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  • From the literary field to ... From the literary field to reality TV: The perils of downward celebrity migration
    Oliva, Mercè European journal of cultural studies, 02/2020, Volume: 23, Issue: 1
    Journal Article
    Peer reviewed
    Open access

    This article explores ‘downward celebrity migration’, that is, when a celebrity enters a field that is less legitimate than their field of origin. It does so by studying the case of Lucía Etxebarria, ...
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44.
  • Assessing the influence of ... Assessing the influence of celebrity and government endorsements on bitcoin’s price volatility
    Ullah, Subhan; Attah-Boakye, Rexford; Adams, Kweku ... Journal of business research, 06/2022, Volume: 145
    Journal Article
    Peer reviewed
    Open access

    The global market capitalisation of bitcoin has exponentially increased in recent years and there are concerns that the current prices of bitcoin do not reflect the true and fair underlying value of ...
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  • Buffering and bridging: How... Buffering and bridging: How firms manage the burden of celebrity
    Liu, Weiping; Lian, Yanling; Qian, Cuili Asia Pacific journal of management, 06/2022, Volume: 39, Issue: 2
    Journal Article
    Peer reviewed

    On the basis of the sociopolitical legitimacy perspective, we examine how firms respond to the celebrity pressure as well as the underlying mechanisms. We argue that the pressure associated with ...
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  • Campaign Problems: How Fans... Campaign Problems: How Fans React to Taylor Swift’s Controversial Political Awakening
    Driessen, Simone American behavioral scientist, 07/2022, Volume: 66, Issue: 8
    Journal Article
    Peer reviewed
    Open access

    This study examines how the fandom of pop star Taylor Swift negotiates her ‘political’ awakening, after politically coming-out via Instagram in 2018. When Swift announced her vote for two Democratic ...
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  • Impact of the Perceived Ima... Impact of the Perceived Image of Celebrity Endorsers on Tourists’ Intentions to Visit
    van der Veen, Robert; Song, Haiyan Journal of travel research, 03/2014, Volume: 53, Issue: 2
    Journal Article
    Peer reviewed

    The purpose of this study is to empirically assess the mediating effects of the impact of the perceived image of celebrity endorsers on tourists’ intentions to visit, using celebrity-endorsed print ...
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  • Self-branding, 'micro-celeb... Self-branding, 'micro-celebrity' and the rise of Social Media Influencers
    Khamis, Susie; Ang, Lawrence; Welling, Raymond Celebrity studies, 04/2017, Volume: 8, Issue: 2
    Journal Article
    Peer reviewed
    Open access

    The notion of self-branding has drawn myriad academic responses over the last decade. First popularised in a provocative piece published in Fast Company, self-branding has been criticised by some on ...
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  • Looking at you: celebrity d... Looking at you: celebrity direct eye gaze influences social media post effectiveness
    Ilicic, Jasmina; Brennan, Stacey M European journal of marketing, 12/2020, Volume: 54, Issue: 12
    Journal Article
    Peer reviewed

    Purpose The purpose of this paper is to introduce and examine the effect of a celebrity’s eye gaze on self-celebrity connection. A celebrity’s direct (vs averted) eye gaze can be used as a tactic in ...
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  • Celebrity Endorsements and ... Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding
    Keel, Astrid; Nataraajan, Rajan Psychology & marketing, September 2012, Volume: 29, Issue: 9
    Journal Article
    Peer reviewed

    ABSTRACT The authors assess the extant research in the area of celebrity endorsement and point out the need for continuing research in celebrity marketing. Suggestions for future research are made in ...
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