By applying the theory of Economic Diplomacy by Rana and Chatterjee, Public Diplomacy by McClory and State Identity by Maxym Alexandrov, the main purpose of this study was to analyze the reasons ...behind South Korea’s promotion of soft masculinity through their means of public diplomacy, such as K-Pop and Korean drama. Particularly in South Korea, ideas about how to look good as ‘a man’ are changing attitudes and also influencing the world. The study has applied phenomenology methodology and qualitative research methods to understand the contemporary international relations phenomenon which are soft masculinity and economic diplomacy. The unit of analysis examined as the subject is ‘South Korean government’ and the unit of explanation were the driving factors of why South Korea promotes soft masculinity. The data were taken from the secondary sources such as various books, journals, reports, as well as documents from different relevant websites and a comprehensive and systematic analysis were applied. It was found that soft masculinity as an image that is promoted through the public diplomacy tool of South Korea, such as K-Pop creates the appeal of the country towards the global audience as it is a rarity. South Korea has become the front liner of soft masculinity by incorporating the image through its economic diplomacy. This research further reveals that South Korea promotes soft masculinity in its K-Pop product because the country is utilizing the uniqueness of soft masculinity as its brand image to enhance its economic diplomacy for its cosmetic industry
K-pop Lie, John
2014., 20141107, 2014, 2014-11-24
eBook
K-Pop: Popular Music, Cultural Amnesia, and Economic Innovation in South Korea seeks at once to describe and explain the emergence of export-oriented South Korean popular music and to make sense of ...larger South Korean economic and cultural transformations. John Lie provides not only a history of South Korean popular music—the premodern background, Japanese colonial influence, post-Liberation American impact, and recent globalization—but also a description of K-pop as a system of economic innovation and cultural production. In doing so, he delves into the broader background of South Korea in this wonderfully informed history and analysis of a pop culture phenomenon sweeping the globe.
Cultura Pop Nancy Díaz Larrañaga
Question/Cuestión,
12/2021, Volume:
3, Issue:
70
Journal Article
Peer reviewed
Open access
Pocos/as pueden detenerse sobre las prácticas cotidianas y repreguntarse sobre sus sentidos y densidad cultural como lo hacen Leonardo Murolo e Ignacio Del Pizzo en el libro “Cultura Pop. ...Resignificaciones y celebraciones de la industria cultural en el siglo XXI”. Mezcla de familiaridad temática con espesor conceptual; mixtura de puro presente con nostalgia y pasado; ensamble de sujetos, apropiaciones, uso y tecnologías. Todo esto y mucho más nos ofrece el libro editado por Prometeo
Banding together Lena, Jennifer C
2012., 20120212, 2012, 2012-02-12
eBook
Why do some music styles gain mass popularity while others thrive in small niches? Banding Together explores this question and reveals the attributes that together explain the growth of ...twentieth-century American popular music. Drawing on a vast array of examples from sixty musical styles--ranging from rap and bluegrass to death metal and South Texas polka, and including several created outside the United States--Jennifer Lena uncovers the shared grammar that allows us to understand the cultural language and evolution of popular music.
Presents the contributions of the Cuca Network Library System (Fortaleza/Ceará) in the context of information mediation and cultural mediation through the promotion and realization of Geek Month, an ...event that aims to awaken in young people the interest for culture and information. It seeks to reflect on the influence caused by geek, nerd and pop culture on its consumer public, characterized, in its great majority, by young people. It analyzes the strategies used by the promoters of the event in terms of the appropriation of knowledge of a type of culture that usually only reaches the most economically favored classes. Regarding methodology, it is used bibliographic research and exploratory research, through quali-quantitative analysis of data obtained through the editions of the Geek Month, from 2017 to 2021 and interviews with librarians and other members of the promoting teams. We conclude that, through the cultural universe presented by Geek Month, we realize the importance of information mediation and cultural mediation, which open paths for the production, circulation and appropriation of knowledge by the subjects, intensifying the struggle and contribution to a less unequal society, which perceives information and culture as social and human rights.
Présente les contributions du système de bibliothèques du réseau Cuca (Fortaleza/Ceará) dans le contexte de la médiation de l'information et de la médiation culturelle à travers la promotion et la réalisation du Geek Month, un événement qui vise à éveiller chez les jeunes l'intérêt pour la culture et l'information. Il cherche à réfléchir à l'influence exercée par la culture geek, nerd et populaire sur son public de consommateurs, caractérisé, dans sa grande majorité, par des jeunes. Elle analyse les stratégies utilisées par les promoteurs de l'événement en ce qui concerne l'appropriation de la connaissance d'un type de culture qui ne touche généralement que les classes économiquement les plus favorisées. En ce qui concerne la méthodologie, il est utilisé la recherche bibliographique et la recherche de nature exploratoire, à travers l'analyse quali-quantitative des données obtenues à travers les éditions du Geek Month, de 2017 à 2021 et les entretiens réalisés avec les bibliothécaires et les autres membres des équipes de promotion. Nous concluons que, à travers l'univers culturel présenté par le Mois du Geek, nous nous rendons compte de l'importance de la médiation de l'information et de la médiation culturelle, qui ouvrent des voies pour la production, la circulation et l'appropriation de la connaissance par les sujets, intensifiant la lutte et la contribution à une société moins inégale, qui perçoit l'information et la culture comme des droits sociaux et humains.
Presenta i contributi del Sistema Bibliotecario della Rete Cuca (Fortaleza/Ceará) nel contesto della mediazione informativa e culturale attraverso la promozione e la realizzazione del Mese del Geek, un evento che mira a risvegliare nei giovani l'interesse per la cultura e l'informazione. Cerca di riflettere sull'influenza esercitata dalla cultura geek, geek e pop sul suo pubblico di consumatori, caratterizzato, nella sua grande maggioranza, da giovani. Analizza le strategie utilizzate dai promotori dell'evento per quanto riguarda l'appropriazione della conoscenza di un tipo di cultura che generalmente raggiunge solo le classi economicamente più favorite. Per quanto riguarda la metodologia, viene utilizzata la ricerca bibliografica e la ricerca di natura esplorativa, attraverso l'analisi quali-quantitativa dei dati ottenuti attraverso le edizioni del Mese del Geek, dal 2017 al 2021 e le interviste condotte con i bibliotecari e gli altri membri dei team promotori. Concludiamo che, attraverso l'universo culturale presentato dal Geek Month, ci rendiamo conto dell'importanza della mediazione informativa e della mediazione culturale, che aprono strade per la produzione, la circolazione e l'appropriazione della conoscenza da parte dei soggetti, intensificando la lotta e il contributo a una società meno diseguale, che percepisce l'informazione e la cultura come diritti sociali e umani.
Apresenta as contribuições do Sistema de Bibliotecas da Rede Cuca (Fortaleza/Ceará) no contexto da mediação da informação e da mediação cultural por meio da promoção e realização do Mês Geek, um evento que visa despertar no público jovem o interesse por cultura e informação. Busca refletir sobre a influência causada pela cultura nerd, geek e pop sobre o seu público consumidor, caracterizado, em sua grande maioria, por jovens. Analisa as estratégias utilizadas pelos promotores do evento no que tange à apropriação de saberes de um tipo de cultura que geralmente só atingem às classes mais favorecidas economicamente. Em relação à metodologia, utiliza-se de pesquisa bibliográfica e pesquisa de caráter exploratório, através de análise quali-quantitativa de dados obtidos por meio das edições do Mês Geek, de 2017 a 2021 e de entrevista realizada com as bibliotecárias e demais membros das equipes promotoras. Conclui-se que, através do universo cultural apresentado pelo Mês Geek, percebe-se a importância da mediação da informação e da mediação cultural, que abrem caminhos para a produção, circulação e apropriação de saberes por parte dos sujeitos, intensificando a luta e contribuição para uma sociedade menos desigual, que perceba informação e cultura como direitos sociais e humanos.
Presenta las contribuciones del Sistema de Bibliotecas de la Red Cuca (Fortaleza/Ceará) en el contexto de la mediación de la información y la mediación cultural a través de la promoción y realización del Mes Geek, un evento que pretende despertar en los jóvenes el interés por la cultura y la información. Pretende reflexionar sobre la influencia que provoca la cultura geek, friki y pop en su público consumidor, caracterizado, en su gran mayoría, por los jóvenes. Analiza las estrategias utilizadas por los promotores del evento en relación con la apropiación del conocimiento de un tipo de cultura que generalmente sólo llega a las clases económicamente más favorecidas. En cuanto a la metodología, se utiliza la investigación bibliográfica y la investigación de carácter exploratorio, a través del análisis cuali-cuantitativo de los datos obtenidos a través de las ediciones del Mes Geek, de 2017 a 2021 y las entrevistas realizadas a los bibliotecarios y otros miembros de los equipos promotores. Concluimos que, a través del universo cultural presentado por el Mes Geek, nos damos cuenta de la importancia de la mediación informativa y de la mediación cultural, que abren caminos para la producción, circulación y apropiación del conocimiento por parte de los sujetos, intensificando la lucha y la contribución a una sociedad menos desigual, que percibe la información y la cultura como derechos sociales y humanos.
Buyers Beware Saunders, Patricia Joan
2022, 2022-05-13
eBook
Buyers Beware offers a new perspective for critical inquiries about the practices of consumption in (and of) Caribbean popular culture. The book revisits commonly accepted representations ...of the Caribbean from “less respectable” segments of popular culture such as dancehall culture and 'sistah lit' that proudly jettison any aspirations toward middle-class respectability. Treating these pop cultural texts and phenomena with the same critical attention as dominant mass cultural representations of the region allows Patricia Joan Saunders to read them against the grain and consider whether and how their “pulp” preoccupation with contemporary fashion, music, sex, fast food, and television, is instructive for how race, class, gender, sexuality and national politics are constructed, performed, interpreted, disseminated and consumed from within the Caribbean.
This book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean ...entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed to attract foreign tourists to their regions. By examining the process of cultural marketing, this book shows that places can be “sold” just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities.
يعد أسلوب فن البوب آرت هو واحد من الاساليب التي اتبعها المصمم في تصميم الاعلانات التلفزيونية لما له من جمالية وقوة جذب فكل فنان من فنانين البوب آرت كان لديه أسلوب خاص به ووظف هذا الفن في تصاميمه ...الاعلانية فحقق هذا الفن أقبال عليه من قبل المجتمع الامريكي وحضى بشعبية واسعة كونه فن حاكى حياتهم الشعبية وتجسيدها على شكل اعلانات إضافة إلى إستخدام مختلف أنواع المواد والخامات الجاهزة والألوان الاساسية والثانوية. وقد تضمن هذا البحث الإطار المنهجي المتمثل بمشكلة البحث وأهمية البحث واهدافه وحدوده وتحديد المصطلحات. أما الاطار النظري فتناول فيه الجمالية في الاعلان التلفزيوني، مفهوم فن البوب آرت وابرز فناني البوب آرت، فضلا عن اجراءات البحث المتمثلة بمجتمع البحث والعينة واداة البحث وتحليل العينات ونتائج وإستنتاجات التي توصلت إليها الباحثة ومنها.1- تحققت الألوان المستخدمة في فن البوب آرت في الإعلان من خلال خلفية الاستديو والعلامة التجارية للمنتج فظهرت الالوان في اللقطة (1،2،3،4،5،6،7،9،10،11) أي بنسبة 11% من مجموع البحث الكلي. 2- أن مصمم الاعلان عمد الى أستخدام أسلوب جديد في الاعلان وهو قام بإدخال فن البوب آرت في تصميم علبة المنتج والعلامة التجارية فضلا عن الخلفية المستخدمة في الاعلان كي يضيف اسلوب جديد في الاعلان ويحقق جمالية وجذب للمشاهد كون هذا الفن حقق شعبية واسعة من قبل المجتمع
After the art style of the gatekeeper, Art is one of the methods presented by AL-Musamsim in the desing of television advertisement because of its aesthetics and attractiveness. Each pop art artist had his own style and employed this art in his advertising designs. It is wide, being from your popular life and embodied it in the from of advertisements, in addition to using varios types of materials, ready-made materials, and primary and secondary colors. This research included the methodological framework represented by the problem of the research, the importance of the research, its objectives and limits, and defining the terminology. As for the theoretical framework, it dealt with the aesthetic in the television advertisement, the concept of pop-out and the most prominent pop-artist, as well as the research procedures represented by the research community, the sample, the performance of the out and the most prominent pop-art artist. As well as the research proeduers represedented by the research community, the sample, the performance of the out and the most prominent pop-art artists, as well as the research procedures represented by the research community, the sample, the performance of the research, the analysis of samples, and the results and conclusions that it researcher. Researcher and thereof. 1- The colors used in pop art in the advertisement were achieved through the background of the studio and the brand of the product, so the studio and the brand of the product, so the colors appeared in the snapshot(10,11,1,2,3,4,5,6,7,8,9). 2- The advertising designer deliberately used a new method in the advertisement, and he inserted pop art into the design of the product and tge trademark, as well as background used in advertisement, in order to add a new style in the advertisement and achieve aesthetic and attraction to the viewer, since this art has achieved wide popularity by the community.
Grupos covers de K-pop (K-covers) corporificam seus ídolos sul-coreanos em práticas coreográficas online e offline ao mesmo tempo que, a partir da especificidade de seus corpos, coreografam o gênero ...em suas aparições performáticas. A relevância desta investigação está em apresentar ferramentas teórico-metodológicas para a análise de fenômenos da cultura pop (os covers), a partir das intersecções das noções de interculturalidade e dos estudos de gênero. Apresenta, como metodologia, a análise de vídeos de grupos covers de K-pop em que jovens LGBTQIA+ (negros, gordos e trans) reencenam coreografias de girl groups (grupos de garotas) de K-pop promovendo rasuras performáticas interculturais. Como resultado, apresenta a ressignificação do aegyo (aqui pensado como “fofura” dos grupos femininos de K-pop) que, coreografado por jovens LGBTQIA+ em contextos fora da Coreia do Sul, operam sob a lógica do close, da fechação e do lacre.
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