Promotion of green purchasing is one of the ways to minimize the environmental impact of products and achieve sustainability. The research on green marketing and green purchase behavior has recently ...become a subject of study. This review of 80 papers published from 2011 to 2017 on green purchase behavior revealed that most of the studies were conducted during the last three years. Moreover, the review showed that authors obtained different results of the analysis of the green products in general (including all green products) purchase behavior. Thus, we suggested that the future researchers consider categories to which particular green products could be attributed, since different factors influence the purchase of separate products differently. In addition, we proposed a model for the analysis of green personal care products purchase behavior, giving particular attention to the health consciousness as the main determinant with brand and quality variables, in regard to the color and styling cosmetics products. This study provides insight for future research, policy makers and marketing managers seeking the promotion of green products purchase behavior.
•Analysing green products purchase is important to consider to the products category.•In the analysis it is needed to include internal, social and external factors.•Analysing green cosmetics purchase is important the category of products.•There is proposed a model for green color and personal care products purchase.
•Using ERPs to study the impact of empathy with nature on green purchase behavior.•Empathy with nature could effectively promote consumers’ green purchase behavior.•Empathy with nature could reduce ...the decision conflict when buying green products.•Empathy with nature could affect consumers’ product preferences.
Due to the attitude-behavior gap in green consumption, it is necessary to conduct more research on consumers’ actual purchase behavior. At present, few studies have been conducted on the impact of empathy with nature on green purchase behavior. This research explored the underlying neural mechanism of empathy with nature on consumers’ green purchase decisions by applying the event-related potentials (ERPs) approach. Behaviorally, compared with the control group, the experimental group had a higher purchase rate of green products and spent less time when buying green products. For the experimental group, buying green products required less time than buying traditional products. At the neural level, when buying green products, the N2 and N400 amplitudes of the experimental group were smaller than those of the control group. For the experimental group, buying green products elicited a smaller N2 amplitude than buying traditional products. These findings suggested that empathy with nature could reduce consumers’ decision conflict when buying green products, thereby promoting consumers’ green purchase behavior.
INTRODUCTIONUnderstanding smokers' purchasing patterns can aid in customizing tobacco control initiatives aimed at reducing the tobacco smoking prevalence. Therefore, this study identified cigarette ...purchase behavior among Vietnamese male smokers and associated demographic and consumption factors.METHODSWe analyzed a secondary dataset of male current tobacco smokers (n=3983) who participated in the Vietnam Global Adult Tobacco Survey in 2015. We applied the latent class analysis (LCA) to identify the classes of purchase behavior among cigarette smokers (n=1241). Multinomial logistic regression was performed to identify demographics (education level, ethnicity, partnership status, and household socioeconomic status) and cigarette consumption variables (smoking years and heavy smoking status) related to purchase behavior classes. The results are reported as an adjusted relative risk ratio (ARRR).RESULTSThe LCA identified four cigarette purchase behaviors classes: Class 1 (price-insensitive and purchased international brand: 44.4%), Class 2 (price-sensitive and purchased domestic brand: 27.6%), Class 3 (price-sensitive and purchased cigarettes in a street vendor: 18.6%), and Class 4: price-sensitive and purchased loose/carton cigarette: 9.4%). The poorer economic groups were more likely to belong to the three price-sensitive classes. Heavy smokers and those who had smoked for a longer period were more likely to belong to Class 3 (ARRR=2.33; 95% CI: 1.51-3.58 and ARRR=1.02; 95% CI: 1.001-1.05, respectively) and Class 4 (ARRR=2.94; 95% CI: 1.71-5.06 and ARRR=1.05; 95% CI: 1.02-1.08, respectively).CONCLUSIONSVaried purchasing behaviors among male cigarette smokers, influenced by divergent price sensitivities and economic backgrounds, underscore the need for comprehensive tobacco control. Future efforts should include targeted policy interventions, behavior modification, and reshaping social norms.
•Comprehensive insights into the five steps of the m-shopping journey.•Consider both drivers of initial adoption and m-shopping continuance intention.•Focus on both utilitarian and pleasure-seeking ...aspects to stimulate m-shopping.•Invest in hedonic value and quality to improve satisfaction and m-shopping continuance.•Enhance the shopping experience through suitable and pleasant mobile website and app.
The penetration of mobile devices has reshaped consumers’ shopping journeys, drawing the attention of both scholars and practitioners. Over the last two decades, a rich strand of empirical studies across disciplines has been conducted on the factors underlying mobile shopping behavior. We provide and test a comprehensive framework for both the key drivers of consumers’ initial adoption and the continuance intention to use mobile devices for purchasing. To achieve this goal, we conduct a meta-analysis, in which we integrate the findings from the literature and apply a structural equation modeling approach. Our work builds on the existing theories (Technology Acceptance Model, Theory of Planned Behavior, and Unified Theory of Acceptance and Use of Technology) and offers an extensive understanding of the variables that shape mobile shopping behavior. Based on 207 articles, with 228 studies, 4,354 effect sizes, a total sample size of 68,944 shoppers, our findings show that mobile shopping is influenced by variables that reflect the evolution of technological innovations and the consequent improvement of the functionality and convenience of mobile devices (previous digital experience and ubiquity). Managerially, based on these findings, we provide a future research agenda and the key implications for firms to develop for a successful marketing strategy throughout the mobile customer journey. Companies should focus on both utilitarian and hedonic variables to stimulate the intention to use the mobile for the first time. In addition, to increase continuance intention to use mobile for shopping, they improve customer satisfaction, through enjoyment and the three dimensions of quality of the mobile channel.
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Via the empirical evidences from Airbnb from eight major cities in U.S., we examine the role of information disclosure in influencing consumers' purchase behavior on this sharing economy platform. We ...analyze information disclosure from four aspects – namely, what information (i.e., information content), from where (i.e., information source), in what format (information presentation format), and how much (the quantity of information). We find all three information sources – providers, platform, and peer consumers – influence consumer purchase behavior. Regarding information posted by providers, we find a concave relationship between room information (i.e. the number of photos and the length of description) and consumer purchase behavior. However, no significant relationship between providers' self-description (texts and photos) and consumer purchase behavior is found. Regarding information posted by platform, both the recommendation from platform and provider verification information positively influence consumer purchase behavior. For provider-consumer interactions information, the providers' high response rate and fast response speed enhance consumer purchase behavior. However, providing connections to providers' social media profiles negatively influences consumers' purchasing behavior. Regarding the information from peer consumers, we find although consumers' overall ratings positively affect consumer purchase behavior, such influence diminishes when the ratings exceed certain thresholds. Our study provides implications for platform owners to optimize information presentation layout directly through the platform design or indirectly through the guidance to the providers' information disclosure to facilitate consumers’ information search and acquisition to reduce the perceived risk, enhance trust on providers and the platform, and thus enhance their purchase intention and behavior.
•We collected 8804 Airbnb room listings from eight U.S. major cities to analyze.•We analyzed information disclosure through source, content, format, and quantity.•Information from providers, platform, and consumers affects purchase behavior.•Extra information may exhibit diminishing effect on customer purchase behavior.•We discuss implications for platform to optimize information presentation layout.
Purpose: This article aims to examine the effect of green advertising and environmental ethics perceptions on consumer purchasing behavior. Methodology: In the method of the research, correlation and ...regression analyzes were performed with the data of 342 participants using the SPSS 26 program. Research Limitation/implication: Due to the Covid-19 virus, 342 participants were surveyed in full. Not reaching all Malatya people is a limitation. Findings: Green advertising affects consumer purchasing behavior positively and significantly, the definition of environmental ethics affects consumer purchasing behavior positively and significantly, measures to be taken for environmental ethics affect consumer purchasing behavior positively and significantly, and green advertising affects all sub-dimensions of environmental ethics perceptions. It has been determined that the dimensions of the study are positively and significantly affected. Contribution to knowledge: It is recommended that institutions and organizations that want to increase the environmental ethics perception level of consumers and increase their consumer purchasing behavior should give the necessary importance to green advertising.
This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived ...usefulness, introducing the study of non-traditional elements like buying impulse, compatibility, and self-efficacy in online stores, contrasting relationships in a cross-cultural environment. The proposed model is tested from quantitative research with a sample of 584 online consumers in Colombia and Spain. The following statistical analyses were conducted: CFA, structural equations, measurement instrument invariance, and multi-group analysis with EQS 6.3 software. The study reveals that self-efficacy in online stores is a key factor in adopting electronic commerce above the cultures studied. Also, there is significant evidence that proves the moderating effect of national culture on several relationships of the model proposed. Results highlight the importance of national culture to understand impulsive buying behavior. The article presents several considerations toward the main elements to generate online purchase intention among consumers in an emerging country and finds substantial differences with consumers in a developed country. Practical implications are made for companies to adopt online channels and expand internationally.
Online purchase intention; Purchase behavior; Cross-cultural study; Colombia; Spain; Technology management; Technology adoption; Marketing; Consumer attitude; Decision analysis; Business
Mobile applications (apps) have become an important platform for brands to interact with customers, but few studies have tested their effects on app adopters’ subsequent brand purchase behavior. This ...paper investigates whether adopters’ spending levels will change after they use a brand’s app. Using a unique dataset from a coalition loyalty program with implementations of propensity score matching and difference-in-difference-in-difference methods, we compare the spending levels of app adopters with those of non-adopters. Specifically, we examine whether the use of the app’s two main interactive features—information lookups and check-ins—influences adopters’ spending levels. We find that app adoption and continued use of the branded app increase future spending. Furthermore, customers who adopt both features show the highest increase. However, we also observe “the recency effect” – when customers discontinue using the app, their spending levels decrease. Our findings suggest that sticky apps which attract continuing uses can be a persuasive marketing tool because they provide portable, convenient, and interactive engagement opportunities, allowing customers to interact with the brand on a habitual basis. We recommend that firms should prioritize launching a mobile app to communicate with their customers, but they should also keep in mind that a poorly designed app, which customers abandon after only a few uses, may in fact hurt their brand experience and company revenues.
•We examine the effects of adopting and using a brand's mobile application on subsequent purchases.•We provide quantified evidence of the effects of mobile app using customers' mobile application log data and transaction histories that are more improved measures of these behaviors.•A brand's mobile app adoption has a positive effect on subsequent purchases.•The effect is elevated when customers use more interactive features available on the app.•Repeated use of the app increases future spending even more, while discontinuing the use of the app decreases it.
Objectives: The objective of this study is to examine the role of advertising as a management strategy in contemporary business environments. It aims to explore how advertising interacts with ...customers and influences both internal and external organizational processes and activities. Additionally, the study seeks to address misconceptions surrounding advertising's purpose and societal impact, particularly regarding its perceived manipulation of consumers for monetary gain. Methods: This study employs a qualitative approach to investigate the role of advertising in modern business practices. It involves a comprehensive review of literature and existing research to analyze the relationship between advertising, consumer behavior, and organizational management strategies. Results: The analysis reveals that advertising serves as a crucial management tool for businesses, facilitating interaction with customers and driving organizational processes. Contrary to misconceptions, advertising is not solely aimed at manipulating consumers for profit but also serves to fulfill customer needs for information about brands, services, and products. Additionally, the study finds that factors such as age, income, and satisfaction with promoted goods after purchase do not significantly influence the impact of advertisements on consumer purchasing decisions. Conclusion: In conclusion, advertising plays a multifaceted role in contemporary business environments, serving as both a communication tool and a management strategy. While it is often misunderstood and criticized for its perceived manipulative nature, advertising remains a fundamental aspect of modern marketing practices. By understanding the complexities of advertising's influence on consumer behavior, businesses can develop more effective marketing strategies and better serve their customers' needs.
By its nature, the tourism market is characterized by uncertainty and unfamiliarity, and so the success of market transactions depends on an effective market order. However, it is unclear how the ...latter affects tourists' purchase behavior, and whether tourists with different degrees of travel experience behave heterogeneously in this regard. This study innovatively employs quantitative methods to analyze online reviews and a post-trip survey, and shows that: 1) effective market order (comprising constructive rules and spontaneous rules) prompts tourists' purchase behavior, and constructive rules have a stronger and more fluctuate effect than spontaneous rules; 2) trust transfer from ex-post personalized trust to macro social trust plays a chain-mediating role; 3) this transfer process is moderated by travel experience.
•Macro tourism market order positively influences purchase behavior.•Constructive rules attach stronger effect than spontaneous rules.•Trust transfer from personalized trust to social trust plays a chain-mediating role.•The transfer process is moderated by travel experience.
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