The purpose of the present applied and descriptive study was to identify challenges in electric power industry in East Azarbaijan province and to design a model for promoting the level of product ...sales. A researcher-made questionnaire was employed to collect the research data. The content validity of the questionnaire was verified by the specialists in the field and especially the supervisor. The design of the questionnaire initiated with exploratory factor analysis to identify factors influencing efficiency in Electronics Industry. The analyses specified 18 intercorrelated variables that were classified under four general groups including Internal reinforcement like innovative product design, market and sale, macro business environment like technical, social, economic and environmental factors, strengthening internal infrastructures like laboratories, chip design and modern technology and factors related to the industrial context like consumers, customers and competitors. Further, the intervening effect of marketing, competitive and research factors as well as the moderating effect of professional shopping and chip design probability were examined.
Suvremeno trgovinsko poslovanje karakteriziraju slični uvjeti poslovanja u smislu ponude i
cijene robe među konkurentskim maloprodajnim lancima. S obzirom na to da kupci postaju
sve zahtjevniji, ...kvaliteta usluge postaje presudni kriterij prilikom izbora prodavaonice.
Unapređenje prodaje u okviru promocijskih aktivnosti poduzeća uključuje i prodajno mjesto
uz pomoć informiranja, odnosno usmjeravanja potrošačeve pažnje na određene proizvode
tijekom kupovine, dinamičnijeg ulistavanja novih proizvoda te formiranje pozicija na
policama na prodajnom mjestu da bi se stekla tržišna prednost te naklonost potencijalnih
kupaca. Cilj je ovog rada istražiti značaj poslovnog prostora za unapređenje prodaje. Osim
teorijskog dijela rada putem analize slučaja predstavlja se dobra praksa druge najveće tvrtke
u drogerijskom segmentu u Hrvatskoj.
The practice of assessing how well a company's sales efforts are performing is called sales analysis. Analyzing sales data, such as the volume of sales, the size of the average sale, and the ...conversion rate, may be necessary to achieve this. Any business that wants to succeed and expand has to conduct regular sales analysis. This may assist in comprehending the company's sales patterns and trends, spot areas for improvement in the sales process, and make wise business decisions. It is easy to spot the areas of improvement and make adjustments to the sales approach that can aid in producing greater outcomes by routinely examining sales statistics. It has been proved that predictions made by analyzing data is more accurate than any other ways of prediction. This is when the field of data science started emerging. After the emergence of this field, researchers were not able to work on data and make predictions because of the insufficient data. After a decade, sufficient data was available and hence nowadays in almost all firms' data scientists have made their spot. Sales analysis is being made from a long time and the results derived from the process has been found to help in improving sales. This research study aims at explaining how data science is expected to be used in sales analysis in order to improve the sales.
