ABSTRACT
The purpose of the paper is to explore how digital storytelling enables a consumer relationship experience in online peer‐to‐peer communities. Within the value cocreation framework, digital ...storytelling is interpreted as an encounter communication practice where consumers adopt the role of storytellers and story receivers. This study adopts a qualitative multimethod approach to investigate the meanings contained in video stories and the linkage to relationship experience. A case study based on the Airbnb's social platforms was analyzed through the degrees‐of‐freedom analysis instrument (DFA) and through a systematic dimensional qualitative research called BASIC IDS (an acronym for behavior, affect, sensation, imagery, cognition, interpersonal relations, drugs, and sociocultural factors) to yield psychological valuable insights into the multidimensional construct of consumer relationship experience. The analysis unveils that, within the social media realm, storytelling enables rational, emotional, and relationship experiences. A relationship experience occurs when members of peer‐to‐peer communities, not only are rationally and emotionally engaged by the story, but are also moved to action going beyond a vicarious role‐taking process. Specifically, relatability, a shared sociocultural background, and the drug dimension conceptualize the consumer relationship experience. Implications build on the need for companies to enhance the power of stories through favoring consumers’ video making and integrating consumers’ flow of stories between multiple social media platforms.
This paper is based on the Kindergarten teachers’ skill lack of storytelling at Bukit Raya Pekanbaru. It can be seen from the initial survey that the researchers conducted indicate that most of the ...teachers are evidently not skilled at storytelling yet properly. Of the 18 teachers who test their storytelling skills, only 53.3% were skilled at storytelling well. Conversely, 46.7% are not skilled at storytelling yet properly. The purpose of this paper is to find out the increase in teachers’ storytelling skills after applying the storytelling method using the big book, which was conducted at a kindergarten in Bukit Raya Pekanbaru. The type of research uses School Action Research. Based on the results of the data presentation and discussion, it can be concluded that the implementation of the storytelling method using the big book can improve kindergarten teachers’ storytelling skills in Bukit Raya Pekanbaru. It is indicated from the research findings that in the pre-cycle the average score of teachers’ storytelling skills was only 53.3%. After applying the storytelling method in cycle I, teachers’ storytelling skills increased to 73.3%. After conducting reflection and improvement in cycle II, the average score increased to 88.9%. Thus, the hypothesis in the research was accepted, which indicates that "there is an increase in Kindergarten teachers’ storytelling skills through the storytelling method using big books in Bukit Raya Pekanbaru".
This article outlines the methodological process of a transdisciplinary team of indigenous and nonindigenous individuals, who came together in early 2009 to develop a digital narrative method to ...engage a remote community in northern Labrador in a research project examining the linkages between climate change and physical, mental, emotional, and spiritual health and well-being. Desiring to find a method that was locally appropriate and resonant with the narrative wisdom of the community, yet cognizant of the limitations of interview-based narrative research, our team sought to discover an indigenous method that united the digital media with storytelling. Using a case study that illustrates the usage of digital storytelling within an indigenous community, this article will share how digital storytelling can stand as a community-driven methodological strategy that addresses, and moves beyond, the limitations of narrative research and the issues of colonization of research and the Western analytic project. In so doing, this emerging method can preserve and promote indigenous oral wisdom, while engaging community members, developing capacities, and celebrating myriad stories, lived experiences, and lifeworlds.
Characters are a vital aspect of today's transmedia practices. Combining theories on fictional persons from Japanese and Euro-American practices, this book discusses video game characters embedded in ...our popular media culture in which they are constantly produced and re-imagined. This book introduces the dynamic game character, a type of game character with a development structure that consists of multiple outcomes in a game. Through their actions and choices, players can influence these game characters' identities and affect their possible destinies. Games subvert the idea that fictional persons must maintain a coherent identity. This book shows that dynamic game characters challenge strategies of top-down control through close readings of the Mass Effect series, Persona 5, Hades, Animal Crossing: New Horizons and more. It is directed to all scholars interested in the topics of transmedia storytelling, video games, characters, and Japanese narratology.
Look closely and you'll find the words 'I remain' in cursive script, a tiny sign-off at the bottom right-hand corner of our cover artwork by Neil Haddon. But what exactly does it mean?
Objective
Storytelling has been infrequently used in dental education to link clinical knowledge and practice. Our study aimed to explore dental students’ views of instructor storytelling with an ...emphasis on clinical reasoning within a case‐based oral pathology seminar.
Methods
Qualitative description guided the study design. Participants were third‐ and fourth‐year undergraduate dental students who participated in the seminar. Data were collected through semi‐structured, one‐on‐one interviews. Data analysis was approached using inductive, manifest thematic analysis. Verification strategies were employed to ensure methodological rigor throughout the analysis.
Results
In total, 21 students participated in the study ranging in age from 22 to 29 years. Three interrelated themes were identified, which were related to storytelling authenticity, benefits, and recommendations for improvement. Specifically, students reported that instructor stories effectively conveyed genuine cases and clinical reasoning; were beneficial in terms of engagement, awareness, knowledge acquisition, and skill development; and needed to be educationally and clinically relevant to bridge the knowledge‐practice gap.
Conclusions
Instructor storytelling was regarded by dental students as both positive and beneficial. Research is needed to further demonstrate the effectiveness of instructor storytelling in fostering clinical learning and reasoning using indirect and direct outcome measures.
Patient education is becoming increasingly important in today’s healthcare environment as chronic conditions become more prevalent. Yet even when education is provided, patients may fail to follow ...recommendations given by healthcare providers because they do not understand the information provided to them. This article encourages the use of storytelling to present healthcare information in an easily understandable and captivating manner. After discussing health literacy concepts, the author compares the linear and experiential ways of learning and describes how storytelling can be an especially effective way of teaching experiential learners.
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