Prior empirical evidence on the role of customer participation (CP) on service outcomes is limited and inconsistent. The authors add new insights by investigating the boundary conditions of the ...CP-service outcome link. Using two experiments, the article examines the moderating effect of three CP readiness factors: ability, perceived benefits of participation, and role identification. The results show that when CP readiness is high, increasing CP enhances service outcomes including customer satisfaction and perceived service quality; however, when CP readiness is low, the effect of CP on service outcomes tapers off or becomes negative. The results highlight the contingent nature of CP’s effect, demonstrate that CP could indeed be a double-edged sword, and provide managerial guidelines to enhance CP’s benefits through appropriate targeting and service design.
The success of internal corporate ventures (ICVs) is contingent upon their ability to: (1) anticipate the bases on which their offerings appeal to their target markets, (2) adjust these value ...propositions as the venture develops, and (3) leverage their parent corporations' relevant knowledge stocks. Aimed at developing a deeper understanding of the process requirements of successful exploratory initiatives, we build and test a model of venture performance using data from 145 ICVs. We find that value proposition evolution is related to venture performance in a curvilinear manner. ICVs whose value propositions exhibit moderate evolution perform better than ICVs whose value propositions exhibit no evolution or extensive evolution. Furthermore, the value proposition evolution–performance relationship is moderated by the parent corporation's familiarity with the venture's target market.
•Internal corporate ventures explore new business domains, and thus require an experimental posture.•Value proposition evolution should result from learning by the venture, but too much evolution is may be detrimental.•We hypothesize a curvilinear effect of value proposition evolution on performance, moderated by parent market familiarity.•The hypotheses are investigated using data from 72 firms that provided information on 145 internal corporate ventures.•We find support for both hypotheses and discuss the implications of our findings for future research and practice.
Abstract
Gillnets are widely used by small-scale fishermen to catch giant travelly
Caranx ignobilis
in coastal waters, the dominant fish caught are small in size not according to market size. The ...parameters of gillnet such as mesh size and hanging ratio can optimize the target size. The purpose of this study was to analyze the effect of mesh size and hanging ratio of gillnets on the size of the local marketable size for
C ignobilis
. The fishing experiment was carried out in floating net cages at the Ambon Fisheries Training and Extension Center (BPPP) from June to August 2022. A Simple randomized experimental designed with a factorial pattern was used as the experimental model. The different mesh size were used as treatments, and they are 2.5, 3.0 and 3.5 inches (3 factors) and the hanging ratio consisted of 70%, 50% and 30% (3 factors). The population of
C ignobilis
that was used in this study with the middle of the class ranged from 24.5 to 29.5 cm total length. There is an effect of mesh size factor on the size of the target market for
C ignobilis
, where the mesh size of 3.0 inches is more effective than the others. In addition, the hanging ratio value affects the catch size of the local target market, where the hanging ratio value of 30% is more effective than the hanging ratio value of 70%. .
Marketing relationships have evolved from simple dyadic transactions between the firm and its customers into scenarios in which the firm's frontline employees are required to manage a portfolio of ...stakeholder relationships. The authors begin by characterizing the "strategic" frontline employee (SFLE) as a focal marketing employee who, in the execution of his or her work, must influence a variety of stakeholder target groups, including (1) customers, (2) the internal business team, and (3) external business partners. The authors leverage data from SFLEs at two firms to explore the similarities and differences in SFLE influence tactic effectiveness across the three stakeholder groups. They find that the effectiveness of influence tactics in driving performance differs across stakeholder target types and, somewhat surprisingly, that the SFLE's influence of both the internal business team and external business partners has a greater effect on his or her performance than does influence directed at customers. The authors close with a discussion of the implications for theory and practice.
This article presents an up-to-date review of academic and empirical research on advertising in social media. Two international databases from business and communication studies were searched, ...identifying 51 relevant studies. The findings of the identified studies were organized by seven emerging themes: use of advertising in social media, attitudes about and exposure to advertising, targeting, user-generated content in advertising, electronic word-of-mouth in advertising, consumer-generated advertising, and further advertising effects. Besides researched topics and major results, year of publication, journal, theoretical framework, research method, sample, measured constructs, and way of analysis were examined regarding each article. The review concludes by providing an agenda for future research.
Organizations increasingly have access to massive, fine-grained data on consumer behavior. Despite the hype over “big data,” and the success of predictive analytics, only a few organizations have ...incorporated such fin-egrained data in a non-aggregated manner into their predictive analytics. This paper examines the use of massive, fine-grained data on consumer behavior—specifically payments to a very large set of particular merchants—to improve predictive models for targeted marketing. The paper details how using this different sort of data can substantially improve predictive performance, even in an application for which predictive analytics has been applied for years. One of the most striking results has important implications for managers considering the value of big data. Using a real-life data set of 21 million transactions by 1.2 million customers, as well as 289 other variables describing these customers, the results show that there is no appreciable improvement from moving to big data when using traditional structured data. However, in contrast, when using fine-grained behavior data, there continues to be substantial value to increasing the data size across the entire range of the analyses. This suggests that larger firms may have substantially more valuable data assets than smaller firms, when using their transaction data for targeted marketing.
Retail atmospherics is emerging as a major competitive tool, and it is especially notable in the restaurant industry, where lighting is used to create the overall ambience and influence consumer ...experience. In addition to influencing overall experience, can ambient light luminance have unintended consequences in terms of influencing what diners order? The results of a field study at multiple locations of a major restaurant chain and a series of lab studies robustly show that consumers tend to choose less healthy food options when ambient lighting is dim (vs. bright). Process evidence suggests that this phenomenon occurs because ambient light luminance influences mental alertness, which in turn influences food choices. While restaurant and grocery store managers can use these insights and their ambient light switches to nudge consumers toward targeted food choices, such as healthy or high-margin signature items, health-conscious consumers can opt for dining environments with bright ambient lighting.
Titelbild: Bautechnik 11/2018
Die Bautechnik,
November 2018, 2018-11-00, 20181101, Volume:
95, Issue:
11
Journal Article
Zum Titelbild 750 Fundamentplatten – Center Parcs baut auf Stahlfaserbeton – Lange Zeit war der Einsatz von Stahlfaserbeton auf bauaufsichtlich nicht relevante Bauteile beschränkt. Mit der ...bauaufsichtlichen Einführung der DAfStb‐Richtlinie Stahlfaserbeton und ihrer Anpassung an den aktuellen EC 2 steht dem Anwender ein Regelwerk zur Verfügung, das erlaubt auch bauaufsichtlich relevante Bauteile wie tragende Fundamentplatten unter Einbeziehung der Wirkung von Stahlfaserbeton zu planen, zu bemessen und auszuführen. Die vollständige Anrechnung der Faserwirkung führt im Allgemeinen zu einer Optimierung des Bewehrungsgehalts und des Bauverfahrens. Am Beispiel des Projekts Center Parcs Allgäu werden die Vorteile dieser Bauweise deutlich. (Foto: Josef Hanss)
Destination attractiveness influences tourists' destination choices and may be the most important determinant to visit or revisit a destination. This paper points out four approaches to destination ...attractiveness and deals with the most common one, the perceptive concept. Since perceived destination attractiveness is affected by familiarity with the destination, the paper focuses on the domestic tourism market. Bearing in mind the heterogeneity of domestic visitors, it focuses on young generations presenting a long-term perspective market. The aim of this study is to assess the perceived domestic destination attractiveness among GenY and GenZ and determine if there is a correlation between overall perceived destination attractiveness and the target market based on belonging to a specific generation. Research methods, combining sociological questioning through questionnaires, indicator of destination attractiveness ratio - DAR (originally designed by authors), importance-performance analysis (IPA), and expert panel were used. The results show that Slovakia and Czechia are attractive to young locals. Differences occur when comparing the perception of destination attractiveness by individual generations. The perceived attractiveness cannot, therefore, be examined on the example of heterogeneous visitors, as it has been common in the scientific literature until now; homogeneity of the target market is imperative.
Advertising creative is widely accepted as critical to advertising success. However, generalizations of what works in applied settings across different conditions are few. The present study ...replicates the seminal work of Stewart and Furse
(1986)
, who investigated the effect of more than 150 creative devices on several copy-testing measures of advertising effectiveness. We replicate the analysis using the original codebook but examine the link to in-market, short-term sales effectiveness. We use a large sample of 312 television ads from several product categories aired in multiple countries. Our findings indicate that the codebook remains relevant for characterizing current advertising practices but many of the creative devices found most (or least) effective differ to those from the original study. Similar to Stewart and Furse
(1986)
, no single creative device can do much alone to explain sales effectiveness. There is no one simple cookbook for making sales effective advertising, though such research offers some important guidelines.
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