One of the initial stages of the tourist development is the assessment of the elements or the entire area in order to identify priorities that will continue to be presented and economically valorised ...through specific measures and activities. This is possible to achieve by using different models of evaluation with a tendency to more qualitative characteristics express quantitatively. The idea is to develop a universal model that can be applied to different areas in order to be comparable with each other, so decision-makers knew exactly which one of the areas has greater potential to develop tourism. This paper presents the model of evaluation of nature-based touristic motives that was created by combining several adapted methodologies. The proposed model is applied to the area of Ovčar-Kablar Gorge (Western Serbia). After the process of evaluation, it turns out that natural elements of Ovčar-Kablar Gorge have moderate importance to the development of tourism and that with concrete measures in the field of nature protection and planning of the tourist area, this status can be improved.
One of the initial stages of the tourist development is the assessment of the elements or the entire area in order to identify priorities that will continue to be presented and economically valorised ...through specific measures and activities. This is possible to achieve by using different models of evaluation with a tendency to more qualitative characteristics express quantitatively. The idea is to develop a universal model that can be applied to different areas in order to be comparable with each other, so decision-makers knew exactly which one of the areas has greater potential to develop tourism. This paper presents the model of evaluation of nature-based touristic motives that was created by combining several adapted methodologies. The proposed model is applied to the area of Ovčar-Kablar Gorge (Western Serbia). After the process of evaluation, it turns out that natural elements of Ovčar-Kablar Gorge have moderate importance to the development of tourism and that with concrete measures in the field of nature protection and planning of the tourist area, this status can be improved.
Kulturna baština važan je element prezentacije prostora, nositelj identiteta određene ljudske zajednice te jedan od najvažnijih resursa kulturnoga turizma koji osmišljenom turističkom valorizacijom ...može postati pokretač razvoja područja. Istraživanje kulturne baštine u kontekstu kulturnoga turizma novijega je datuma u Hrvatskoj, jednako kao i pojava kulturnoga turizma koji je posljednjih dvadesetak godina postao globalni fenomen.
Cilj je istraživanja analiza stavova turista, izletnika i direktora međimurskih turističkih zajednica o potencijalu i valorizaciji nepokretne kulturne baštine u Međimurju radi identificiranja najvažnijih kulturnobaštinskih objekata i njihove što uspješnije turističke valorizacije. Stavovi turista i izletnika ispitani su anketnim upitnikom, a stavovi direktora turističkih zajednica dubinskim intervjuom.
Istraživanje je pokazalo da turisti nisu dovoljno upoznati s kulturnom baštinom Međimurja, da ona ima dobar turistički potencijal koji nije dovoljno iskorišten, da u Međimurju postoji nekoliko objekata kulturne baštine koji su uključeni u turističku ponudu, ali da većina baštinskih objekata još uvijek nije turistički valorizirana.
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