The available websites on the internet include various topics that some of the websites are working in the field of internet advertising that are usually been created for Internet Marketing. Today, ...some of these websites for visitors and attract more Internet users are attempted to use false techniques (e.g., by using keywords, etc.). For example, a user by visiting the Google Website searches a sentence. But the question that arises is whether the results of the search are totally associated with the subject user? Perhaps the best answer to this question is No. Because there may be some links presented to the user, unrelated to the topic and these websites just to display their content, insert several keywords related to the searched topic so that the search engines will make mistakes. By considering the above mentioned information, useful searching and accurate results without doubt are the most important demands of Internet users of a search engine. In this article by using genetic algorithm and by considering three parameters of URL Feature, Black list and the number of keywords we will check and analyze these websites. In this study we were able to identify 84% annoying advertisement websites by three parameters.
With the rapid advancement of mobile devices, people have become more attached to them than ever. This rapid growth combined with millions of applications (apps) make smartphones a favourite means of ...communication among users. In general, the available contents on smartphones, apps and the web, come into two versions: (i) free contents that are monetized via advertisements (ads), and (ii) paid ones that are monetized by user subscription fees. However, the resources (energy, bandwidth, processing power) on-board are limited, and the existence of ads in either websites or free apps can adversely impact these resources. These issues brought the need for good understanding of the mobile advertising eco-system and how such limited resources can be efficiently used.
This thesis focuses on mobile web browsing. Surfing web-pages on smatphones is one of the most commonly used task among smartphone users. However, web-page complexity is increasing, especially when designed for desktop computers. On one hand, the existence of ads in web-pages is essential for publishers' monetization strategy. On the other hand, their existence in webpages leads to even higher complexity of the webpages. This complexity in the smartphone environment, where the battery and bandwidth resources are limited, is reflected in longer loading time, more energy consumed, and more bytes transferred. With this view, quantifying the energy consumption due to web ads in smartphones is essential for publishers to optimize their webpages, and for system designers to develop an energy-aware applications (browsers) and protocols. Apart from their energy impact, ads consume network bandwidth as well. Therefore, quantifying the bandwidth consumption due to downloading web ads is crucial to creating more energy and bandwidth aware applications. This thesis first classifies web content into: (i) core information, and (ii) forced ``unwanted" information, namely ads. Then, describes an approach that enables the separation of web content in a number of a websites. Having done so, the energy cost due to downloading, rendering, and displaying web ads over Wi-Fi and 3G networks is evaluated. That is, how much energy web ads contribute to the total consumed energy when a user accesses the web. Furthermore, the bandwidth consumed by web ads in a number of well-known websites is also evaluated.
Motivated by our findings about ads' impact on the energy and bandwidth, the thesis proposes and implements a novel web-browsing technique that adapts the webpages delivered to smartphones, based on a smartphone's current battery level and the network type. Webpages are adapted by controlling the amount of ads to be displayed. Validation tests confirm that the system, in some cases, can extend smartphone battery life by up to ~ 30\% and save wireless bandwidth up to ~ 44\%.
With the rapid advancements in mobile devices, users have become more attached to them than ever. This rapid growth, combined with millions of applications (apps), makse smartphones a favourite means ...of communication among users. In general, the available contents on smartphones, apps and the web, come in two versions: (i) free contents that are monetized via advertisements (ads); and (ii) paid contents that are monetized by user subscription fees. However, the resources, namely, energy, bandwidth, and processing power, on-board are limited, and the existence of ads in websites and free apps can significantly increase the usage of these resources. Therefore, in this paper, we describe an approach that enables the separation of web contents in a number of websites. Having done so, the energy cost due to downloading, rendering, and displaying web ads over Wi-Fi and 3G networks is evaluated. That is, how much energy web ads contribute to the total consumed energy when a user accesses the web. Furthermore, the bandwidth consumed by web ads in a number of well-known websites is also evaluated. The high cost of ads on smartphones must be considered by the designers and vendors of apps.
Nowadays, more and more Chinese involve in using Internet hence it creates a prosperous market for advertising. Nevertheless, who devotes to the market and how they performed? In this paper, we ...review the status quo of China Web advertising including the Internet users, the advertisers, the ad publishers and the Web advertising market. We also analyze the large and small advertiserspsila behaviors on advertising and the competition among domestic and foreign ad publishers. After the analysis, we believe that China Web ad market is promising and more small advertisers will appear. Meanwhile the ad sources will be more various. Moreover, more and more traditional sectors will get involved. However, it is not easy for world web magnates to entry due to the cultural gap. To succeed they should be localized.
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