Young people seek meaningful, participative, and co-created experiences. Yet young tourists seem less attracted than expected by tourism offers that emphasise involvement, such as sustainable ...tourism. A possible explanation lies in values and travel motivations specific to young travellers. Although travel motivations have been extensively researched, few have attempted to categorize the resulting list of travel motivations. Research on values is systematized but has limited predictive power because it is generally conducted without reference to immediate causes of behaviour such as motivations. This study proposes to segment young travellers using values and motivations simultaneously and, to account for socio-economic conditions, to investigate young travellers in China and Italy. Multivariate analysis revealed clusters that offer strong opportunities for a sustainable tourism proposition both in the Italian and the Chinese sample. Out of the other identified clusters, some offer similar opportunities yet require a different framing of the tourism offer, while some seem only interested in hedonic experiences. How this more sophisticated picture of young tourists may account for their tepidity towards sustainable tourism is discussed, alongside limitations, suggestions for future research, and a reflection about the re-start of European tourism after the COVID-19 pandemic.
Understanding the tourism-related behaviours and attitudes of the next generations is worth to investigate by researchers, since their demand structure will shape the future of tourism sector. ...Therefore, this research particularly focuses on young travellers. In the study, value perception of young tourists about a nature-based tourism experience and its influence on travel outcomes, such as overall satisfaction, word-of-mouth (WOM) and revisit intentions, are examined by a case study performed in Olympos, Antalya-Turkey. Value construct is shown to have three components: functional, social and epistemic values. Perceived social value is identified as the least satisfying dimension of the value. Structural equation modelling results show that value perception positively and statistically impacts overall satisfaction, WOM, and revisit intentions, while overall satisfaction has a positive effect on WOM and revisit intentions. The study findings both extend the literature on young traveller behaviours and suggest useful managerial implications for the nature-based destination authorities.
This study aimed to develop a robust conceptual framework incorporating volitional and non-volitional dimensions within the theory of planned behavior and cognitive (green image and environmental ...awareness) and affective (anticipated pride and guilt) dimensions to explicate youth tourists' waste reduction behaviors while traveling to destinations. A quantitative approach was used. Structural equation modeling was utilized for data analysis. This study proved the usefulness and sufficiency of the proposed framework. Volitional factors were significant determinants of intentions. Our findings also showed that the inclusion of green image, environmental awareness, and anticipated feelings increased the prediction power of the theory. Results also supported the significant role of these integrated variables in increasing waste reduction intentions. Attitude had a mediating role and included the relative importance in determining intentions. This study extended destination researchers' and practitioners' knowledge and understanding of visitors' waste reduction behaviors in the youth tourism context.
Purpose
The purpose of this paper is to better understand the tourism experience of millennials by connecting their value orientations to the meaning that they give to travel. In doing so, it also ...aims at discovering profiles of young tourists that can be targeted both now and in the future by tourism organisations.
Design/methodology/approach
A survey based on validated scales reached 423 Dutch millennials. An integrated multidimensional research strategy has been applied where models that reduce the gathered data to fewer components (principal component analyses) were followed by a cluster analysis.
Findings
Ten value orientations (Schwartz, 1994) and four travel meanings have been identified. By combining these ten value orientations and four meanings, nine clusters have been identified representing groups of millennial tourists with different needs. For example, while two clusters fit into the popular description of young travellers seeking only unpretentious enjoyment, millennials represented in two other clusters are strongly motivated by self-transcending values, distance themselves from the travel meaning escapism and relaxation and will therefore not positively respond to a merely hedonic travel offer.
Research limitations/implications
Replication of this research is recommended in other national contexts, possibly using a longitudinal approach.
Practical implications
The nine clusters should be approached with a dedicated travel offer. In particular, at least two clusters of millennials may be successfully approached with a sustainable tourism offer.
Originality/value
The combination of value orientations and travel meanings portrays a detailed and realistic picture of the tourism experience looked for by millennials.
This paper approaches the topic of religious tourism among young people, starting from theoretical aspects in the literature and continuing with the presentation of the main results of an empirical ...study conducted among young people in Bucharest, Romania, aged between 15 and 19. Religious travel is one of the oldest types of tourism in the world (some authors even state it is the oldest). This has been a means for people to try and discover themselves and divinity as well as to validate their faith. Given that it has stood the test of time, religious travel has taken on a much more complex role within tourism, including other aspects such as, for instance, curiosity and the desire to learn about elements belonging to other cultures. The research is based upon the completion of a questionnaire in the period March-April 2019, whose findings were centralised and used with the aim of fulfilling three objectives: O1 - Establishing the youth’s perception of cultural and religious development and the role of religious travel; O2 - Identifying the respondents’ level of interest in cultural and religious sights; O3 - Obtaining information regarding the requirements for organizing and undertaking a cultural and religious journey. The findings confirm the fact that religion and its resources are sufficiently appealing to the majority of young people, and form part of the tourism they practice or of their sightseeing intentions.
This interdisciplinary paper researches the importance of sustainable hotel engineering and organisation of facilities for the purposes of realisation of a sustainable and responsible hospitality ...facility business. Considered through the interdisciplinary aspect, at the same time, it represents a research goal with the focus on the segment of youth tourists, who, as existing consumers of low-budget expenditure, are turning into DINKY, as well as the segment of conscious adult consumers in the future. The paper, through a questionnaire, researches the perception of the importance of resource management, with the implementation of innovative technologies by youth tourists’ related attitudes and experiences. The methodology is based predominantly on qualitative research methods and includes analysis and conceptual methodology and survey research methods of youth tourists’ attitudes. The quantitative research was processed by using the statistical methodology combined with techniques of creative thinking formation. The results point to the predominance of importance in which over 90% of respondents confirm the importance of sustainable initiatives and resource management with the following rank: food, water, energy, and waste management. Further analysis implies an opposite attitude where only 52.9% of participants would be willing to pay higher prices for sustainable solutions in hotels. The results and recommendations contribute to knowledge and ideas by recognizing competitiveness of hotels, which design and engineer the business system and operations with support of sustainable technologies in an interdisciplinary way. The paper also contributes to the comprehension of combined and successfully communicated economic and marketing values of sustainable innovations supported by digital technologies.
•NBS are useful tools for enhancing sustainable urbanisation, safeguarding ecosystems.•NBS implementation can effort the tourism attractiveness of a territory.•Young generations are interested in ...NBS.•Younger Gen Y and Gen Z female are interested in NBS more than Gen Y and GenZ male.
This study aims to explore how Nature-Based Solutions (NBS) are perceived by the young generations, and to see if NBS are capable of attracting young visitors to a specific area. Young generations are generally considered as being more sensitive towards nature and sustainability issues. In this context, planning and developing NBS may prove to be a powerful instrument to raise the interest of young people towards formerly degraded urban and peri-urban areas and ecosystems. The results of a survey focused on a specific NBS site and involving 1543 university students demonstrate that gender is the factor that most influences the perception of NBS. Females tend to have a good knowledge and a positive perception of NBS, and they are keen to visit sites where NBS are present; in contrast, males emerge as a very heterogeneous group, with different levels of knowledge and perception of NBS among them, as well as different attitudes towards visiting NBS sites. The results of this study are expected to help decision-makers plan the development of NBS sites and target potential visitors. Further research on the topic is finally recommended.
Autori u radu nastoje dati pregled programa Erasmus+ i mogućnosti razmjene u svrhu studiranja i obavljanja stručne prakse u inozemstvu u području visokog obrazovanja. U radu se analizira utjecaj ...programa Erasmus+ na turizam mladih, odnosno njegov utjecaj na studente i njihov doprinos turističkoj i ostalim djelatnostima zemlje u kojoj su odlučili boraviti. U radu je prikazan
nastanak i razvoj programa Erasmus+ te je također izložena usporedba sudionika programa Erasmus za razdoblje od 1987. do 2019. godine. Konačno, poseban dio rada posvećen je i novonastaloj situaciji uzrokovanoj pandemijom COVID-19 i njezinom utjecaju na inozemnu razmjenu studenata i mobilnost mladih.
Youth Tourism or Youth Travel in simplified terms deliberate out as the travel and touring plans followed by the population groups standing out between the age group of fifteen to thirty for a period ...ranging from more than one day and less than one consecutive year, making out on economical lines of stature to build out unique life experiences.The study is concentrated among the youth population of Kerala, who possesses a deliberate and distinguishing views on travel and touring idea. The study tries to evaluate the attitudes and choices of the youth on travel and tourism and to develop an authoritative model of their preferences. A focus is given on measuring the influence of youth on travel. And study also analyses the impact of tourism destinations on youth, and their preferences.
Purpose
The study presents the push–pull motives and behavioural intentions of youth tourists and how these provide the foundation for the planning and development of Ghana’s tourism future. Since ...youth tourism (YT) is regarded as a niche market globally, the purpose of this paper is to identify the prospects of this form of tourism in a developing nation.
Design/methodology/approach
The study has utilised a convenience sampling approach in gathering data from 557 youth tourists, adapting existing instruments for measuring push–pull motives, satisfaction and behavioural intentions. The reliability and validity of the instruments were established through confirmatory factor analysis, exploratory factor analysis and Cronbach’s α analyses. Structural equation modelling is used to establish relationships.
Findings
The results revealed the positive effects of push and pull factors on tourists’ satisfaction as well as the significant influence of tourists’ satisfaction on youth behavioural intentions. However, push factors positively influenced pull factors of youth tourists.
Research limitations/implications
The conclusion and recommendations of this study might not be congruent with the factors that motivate adults or student tourism, satisfaction and behavioural intentions.
Practical implications
The findings of the research validate the viability of YT activities and the behavioural intentions for future tourism market in Ghana. Ghana’s tourism sector should design interesting and competitive offers that attract youth tourists and address tourism growth.
Originality/value
To date, investigation into motives, satisfaction and behavioural intentions of youth tourists as the basis for future tourism development remains a virgin field in Ghana. This study has timely attempted to address this gap.
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