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Advertising : principles & practiceWells, William, 1926- ; Moriarty, Sandra Ernst ; Burnett, John, 1944-Type of material - handbook ; adult, seriousEdition - 7th ed., Pearson international ed.Publication and manufacture - Upper Saddle River (N.J.) : Pearson/Prentice Hall, cop. 2006Language - englishISBN - 0-13-196881-5; 0-13-146560-0COBISS.SI-ID - 15835878
Author
Wells, William, 1926- |
Moriarty, Sandra Ernst |
Burnett, John, 1944-
Topics
Advertising |
Oglaševanje |
Reklame |
Marketing |
Potrošniki |
trženje |
ekonomska propaganda |
oglas |
družbeni vidik |
etika |
komuniciranje |
potrošnik |
behaviorizem |
sredstva javnega obveščanja |
televizija |
radio |
film |
avdiovizualna sredstva |
planiranje |
èkreativnost |
design |
produkcija |
povratna informacija |
pospeševanje prodaje |
dogodek |
sponzorstvo |
odnosi z javnostjo |
efektivnost |
ocene |
marketing |
advertising |
advertisement |
social aspect |
ethics |
communications |
consumer |
behaviourism |
means of public information |
television |
radio |
film |
audiovisual facilities |
planning |
design |
production |
feedback information |
sales promotion |
event |
sponsorship |
public relations |
efficiency |
evaluation |
evaluation
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Knjižnica Novo mesto |
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Knjižnica Novo mesto (24 ur izposoja) |
available - outside loan, loan period: 21 days
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Call number – location, accession no. ... |
Copy status |
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ŠTUDIJSKI ODDELEK 0000000659 WELLS W. Advertising IN: 200521319 ŠTUDIJSKI ODDELEK 659 WELLS W. Advertising IN: 200521319 |
available - outside loan, loan period: 21 days
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Wells, William, 1926- | |
Moriarty, Sandra Ernst | |
Burnett, John, 1944- |
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