Contemporary advertising

Public Library Miran Jarc Novo mesto - all departments (SIKNM)

Contemporary advertising

Arens, William F.

Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the authorćs ... ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Type of material - textbook ; adult, serious

Edition - 10th ed.

Publication and manufacture - Boston (Mass.) [etc.] : McGraw-Hill, cop. 2006

Language - english

ISBN - 0-07-111537-4

COBISS.SI-ID - 16538342

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Knjižnica Novo mesto	available - outside loan, loan period: 21 days
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ŠTUDIJSKI ODDELEK 339.138 ARENS W. F. Contemporary IN: 200713939	available - outside loan, loan period: 21 days

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Arens, William F.

Source: Personal bibliographies and: SICRIS

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