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Komuniciranje v turizmu kot samospoznavanje in povezovanjeMikolič, Vesna, 1965-V prispevku prek analize Strategije trajnostne rasti slovenskega turizma 2017-2021 in turističnooglaševalskih besedil v navezavi na posvet Slovenščina v javnosti iz leta 1979 ugotavljamo, kakšen je ... današnji odnos do turizma in turističnega komuniciranja v Sloveniji. Zanimali so nas štirje vidiki: strateška usmerjenost slovenske države na področju turizma, jezik kot del znamčenja, avtentičnost in prepričljivost turističnooglaševalskega diskurza ter jezik kot turistična ponudba. Ugotovitve kažejo, da turizem, ki se skladno z globalnimi turističnimi smernicami razvija v smeri trajnostnega turizma, na eni strani dojemamo kot gonilo celotnega družbenega razvoja, na drugi pa še vedno kot zgolj prostočasno in gospodarsko dejavnost. Obstajajo tudi primeri dobrih praks, kjer ponudniki v komuniciranju izpostavljajo avtentičnost in prepričljivost sporočanja, ki ju dosegajo z ozaveščeno rabo jezika in posameznih jezikovnih sredstevSource: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 57, posebna št., jan.-feb. 2020, str. 71-88, 171-172)Type of material - article, component part ; adult, seriousPublish date - 2020Language - slovenianCOBISS.SI-ID - 36653149
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source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 57, posebna št., jan.-feb. 2020, str. 71-88, 171-172)
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Mikolič, Vesna, 1965- | 17863 |
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