Založniki evropskih knjižnih uspešnic : diplomsko delo
Podjavoršek, Mojca, 1987-
Cilj vsakega avtorja je izdati knjigo, ki bo postala knjižna uspešnica. Vendar uspeh avtorja ni odvisen le od njega, temveč tudi od njegovega založnika, ki ga pri delu usmerja in skrbi za trženje ...knjige. Pri tem pa mora dobro poznati trg, kakšni so trenutni trendi in kateri dejavniki vplivajo na sam uspeh knjige. Založbe igrajo zelo pomembno vlogo na poti do uspeha posamezne knjige. Pomembno je kako delujejo, na kakšne načine promovirajo svoje avtorje. Manjše založbe težje konkurirajo na trgu, zato postajajo del večjih korporacij in imajo tako večje možnosti za uspeh.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [M. Podjavoršek], 2010
OHK - Bibliotekarstvo DiplB 655.4/.5 PODJAVORŠEK M. Založniki
available - reading room
Faculty of Arts, Lj.
OHK - Bibliotekarstvo DiplB 655.4/.5 PODJAVORŠEK M. Založniki/CD-ROM
available - reading room
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