Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program

(UM)

Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program

Hughes, Arthur Middleton

Type of material - textbook

Edition - 2nd ed.

Publication and manufacture - New York [etc.] : McGraw-Hill, cop. 2000

Language - english

ISBN - 0-07-135182-5

COBISS.SI-ID - 11188454

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Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	681.3 HUGHES A. Strategic	available - outside loan, loan period: 30 days

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