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A framework for marketing managementKotler, PhilipType of material - textbookPublication and manufacture - Upper Saddle River (N.J.) : Prentice Hall, cop. 2001Language - englishISBN - 0-13-018525-6COBISS.SI-ID - 11310054
Author
Kotler, Philip
Topics
Marketing |
Management |
trženje |
management |
trendi |
trg |
karakteristike |
odločanje |
pozicioniranje proizvoda |
blagovne znamke |
potrošnik |
psihologija potrošnika |
konkurenca |
poslovno komuniciranje |
kadri |
direktno trženje |
elektronsko trženje |
marketing |
management |
trends |
market |
characteristics |
decision making |
positioning |
trademarks |
consumer |
consumer psychology |
competition |
business communication |
personnel |
direct selling |
electronic marketing |
electronic marketing
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Library | Call number – location, accession no. ... | Copy status |
---|---|---|
University of Maribor Library | Prosti pristop 1. nad. 339.13 163813 |
available - outside loan, loan period: 1 months |
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