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Marketing strategies for Central and Eastern EuropeType of material - proceedingsPublication and manufacture - Aldershot [etc.] : Ashgate, 2001Language - englishISBN - 0-7546-1316-XCOBISS.SI-ID - 11799526
Other authors
Chadraba, Petr |
Arnold, Stewart |
Springer, Reiner |
Annual Conference on Marketing Strategies for CEntral & Eastern Europe
Topics
Marketing |
Europe, Central |
Management |
Marketing |
Europe, Eastern |
Management |
Srednja Evropa |
Vzhodna Evropa |
trženje |
strategija trženja |
management |
neposredne tuje investicije |
psihologija potrošnika |
majhna podjetja |
srednja podjetja |
case study |
Slovenija |
Central Europe |
Eastern Europe |
marketing |
marketing strategy |
management |
foreign direct investments |
consumer psychology |
small enterprises |
medium-sized enterprises |
case study |
Slovenia |
Slovenia
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Library | Call number – location, accession no. ... | Copy status |
---|---|---|
University of Maribor Library | Prosti pristop 1. nad. 339.13 186863 |
available - outside loan, loan period: 1 months |
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