Upravljanje sponzoriranja kot instrumenta komuniciranja organizacije in komuniciranja v marketingu

(UM)

Upravljanje sponzoriranja kot instrumenta komuniciranja organizacije in komuniciranja v marketingu

Mumel, Damijan ; Kramberger, Urban

V prispevku avtorja obravnavata upravljanje sponzoriranja, ki ga prikažeta skozi šest ključnih stopenj. Sponzoriranje pojmujeta kot sestavni del komuniciranja organizacije kot celote oziroma kot ... sestavino integriranega komuniciranja organizacije. Opozarjata na neskladje med pogosto uporabo sponzoriranja in nesistematičnim pristopom k sponzoriranju, kar se kaže kot pomanjkljivo upravljanje sponzoriranja. Vzrok za to pa je predvsem v tem, da sponzorji nimajo jasno postavljenih ciljev sponzoriranja.

Source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 38, št. 4, oktober 2001, str. 583-595)

Type of material - article, component part ; adult, serious

Publish date - 2001

Language - slovenian

COBISS.SI-ID - 12142310

Link(s):
http://dk.fdv.uni-lj.si/db/pdfs/tip20014MUMELKRAMBERGER.pdf
Digital Library of the University of Maribor – DLUM

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Mumel, Damijan | Kramberger, Urban

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source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 38, št. 4, oktober 2001, str. 583-595)

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Mumel, Damijan	15314
Kramberger, Urban

Source: Personal bibliographies and: SICRIS

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