Zasnova banke trženjskih podatkov v mednarodnem naložbenem trženju : doktorska disertacija

(UM)

Zasnova banke trženjskih podatkov v mednarodnem naložbenem trženju : doktorska disertacija

Jurše, Milan

Učinkovitost poslovnega odločanja v mednarodnem naložbenem trženju je odvisna od kvalitetne informacijske podlage. V disertaciji je podana izvirna zamisel modela mednarodnega naložbenega trženja, ... vključno z upravljalno in informa- cijsko komponento. Opredeljen je vsebinski model banke mednarodnih trženjskih podatkov kot jedro informacijskega sistema mednarodnega trženja. Model banke trženjskih podatkov je grajen trinivojsko in omogoča racionalno vključevanje zunanjih virov podatkov (specializirane banke podatkov) v informacijski proces mednarodnega trženja.

Type of material - dissertation

Publication and manufacture - Maribor : [M. Jurše], 1988

Language - slovenian

COBISS.SI-ID - 1248772

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Vezjak, Danilo, 1923-2003

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Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	339.54 JURŠE z a	available - outside loan, loan period: 30 days
Faculty of Economics and Business, Maribor	A DD 325	loan not possible
University of Maribor Library	Skladišče II 29021	available - reading room

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Jurše, Milan	04487
Vezjak, Danilo, 1923-2003	00558

Source: Personal bibliographies and: SICRIS

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