Consumer behavior and marketing strategy

(UM)

Consumer behavior and marketing strategy

Peter, J. Paul ; Olson, Jerry Corrie, 1944-

Type of material - textbook

Edition - 6th ed., international ed.

Publication and manufacture - Boston [etc.] : McGraw-Hill, cop. 2002

Language - english

ISBN - 0-07-112111-0; 0-07-241064-7

COBISS.SI-ID - 12503526

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Author
Peter, J. Paul | Olson, Jerry Corrie, 1944-

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Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	658.89 PETER P. Consumer 02	available - outside loan, loan period: 30 days
Faculty of Organizational Sciences, Kranj	K 658.8 PETER J. Consumer	available - outside loan, loan period: 1 months

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