Povezanost socioloških in psiholoških dejavnikov z nakupnim vedenjem in vključevanjem odjemalcev v personalizirano marketinško komunikacijsko kampanjo "Ta Coca-Cola je zate!"; Correlation between sociological and psychological impact factors, with customer behaviour and customer engagement behaviour in personalized marketing communication campaign, Share a Coca-Cola : magistrsko delo

(UM)

Povezanost socioloških in psiholoških dejavnikov z nakupnim vedenjem in vključevanjem odjemalcev v personalizirano marketinško komunikacijsko kampanjo "Ta Coca-Cola je zate!" = Correlation between sociological and psychological impact factors, with customer behaviour and customer engagement behaviour in personalized marketing communication campaign, Share a Coca-Cola : magistrsko delo

Mujagić, Selvedin

Type of material - master's thesis

Publication and manufacture - Maribor : [S. Mujagić], 2017 [i. e. 2018]

Language - slovenian

COBISS.SI-ID - 12991516

Link(s):
Digital Library of the University of Maribor – DLUM

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Topics
odjemalci | vključevanje | vedenje porabnikov | nakupno vedenje | marketinško komuniciranje

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Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	Č MB 990	available - reading room

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Mujagić, Selvedin
Iršič, Matjaž	12582

Source: Personal bibliographies and: SICRIS

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