-
Marketing insights from A to Z : 80 concepts every manager needs to knowKotler, Philip, 1931-Type of material - profess. monogrPublication and manufacture - Hoboken (NJ) : J. Wiley, cop. 2003Language - englishISBN - 0-471-26867-4COBISS.SI-ID - 13580262
Author
Kotler, Philip, 1931-
Topics
Marketing |
Marketing |
Angleščina |
Odnosi s strankami |
Razlage |
Marketing |
Poslovna angleščina |
Niše |
Razlage |
Marketing |
Poslovna angleščina |
Uspeh |
Neuspeh |
Razlage |
trženje |
ekonomska propaganda |
oglas |
medorganizacijsko trženje |
poslovno komuniciranje |
podjetje |
konkurenčne prednosti |
svetovanje |
blagovne znamke |
kreativnost |
potrošnik |
odnosi s strankami |
management |
baze podatkov |
niša |
mednarodno trženje |
tržne raziskave |
etika |
sredstva javnega obveščanja |
marketing povezav |
prodaja |
ekonomska propaganda |
uspeh |
neuspeh |
elektronsko trženje |
trendi |
marketing |
advertising |
advertisement |
intercompany marketing |
business communication |
enterprises |
competitive advantage |
consulting |
trademarks |
creativity |
consumer |
customer relationship |
management |
data base |
niche |
international marketing |
market research |
ethics |
means of public information |
relationship marketing |
sales |
advertising |
success |
failure |
electronic marketing |
trends |
trends
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Library | Call number – location, accession no. ... | Copy status |
---|---|---|
Faculty of Economics and Business, Maribor | 339.13 KOTLER P. Marketing ins. | available - outside loan, loan period: 30 days |
![loading ... loading ...](themes/default/img/ajax-loading.gif)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
Kotler, Philip, 1931- | ![]() |
Select pickup location:
Material pickup by post
Notification
Subject headings in COBISS General List of Subject Headings
Select pickup location
Pickup location | Material status | Reservation |
---|
Please wait a moment.