Strategic brand management : building, measuring, and managing brand equity

(UM)

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Type of material - profess. monogr

Edition - 2nd ed.

Publication and manufacture - Upper Saddle River (N.J.) : Prentice Hall, cop. 2003

Language - english

ISBN - 0-13-041150-7; 0-13-100670-3; 0-13-176419-5

COBISS.SI-ID - 13974502

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Keller, Kevin Lane, 1956-

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Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	658.6 KELLER K. Strategic 03	available - outside loan, loan period: 30 days

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Keller, Kevin Lane, 1956-

Source: Personal bibliographies and: SICRIS

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