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Evaluating NTO marketing activities : a joint European Travel Commission and World Tourism Organization project carried out by the University of Luton (UK)Seaton, A. V. ; Mathews, Brian P.Type of material - profess. monogrPublication and manufacture - Madrid : World Tourism Organization, cop. 2003Language - englishISBN - 92-844-0636-6COBISS.SI-ID - 14375654
Author
Seaton, A. V. |
Mathews, Brian P.
Other authors
World Tourism Organization |
Madrid |
University of Luton |
International Tourism Research Institute |
International Union of Official Travel Organisations |
European Travel Commission
Topics
World Tourism Organization |
Madrid |
Razvoj turizma |
Vizije |
Razvojna strategija |
World Tourism Organization |
Madrid |
Turistični programi |
Vrednostna analiza |
Raziskovalni projekti |
Tourism |
Marketing |
Evaluation |
Tourism |
Monitoring |
Indicators |
Turizem |
Turistična organiziranost |
Turistična ponudba |
Študije |
Turizem |
Vplivi |
Prispevki |
Študije |
Turistični trg |
Ekonomski kazalci |
Opazovanje |
Študije |
Turisti |
Obiskovalci |
Ocenjevanje vrednosti |
Študije |
turizem |
vrednotenje |
narodno gospodarstvo |
turistično posredovanje |
trženje |
tržne raziskave |
strategija trženja |
meritve |
komuniciranje |
metodologija |
proračuni |
alokacija |
benchmarking |
image |
promocija |
tourism |
valuation |
national economy |
tour operators |
marketing |
market research |
marketing strategy |
measurements |
communications |
methodology |
budgets |
allocation |
benchmarking |
image |
promotion |
promotion
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Library | Call number – location, accession no. ... | Copy status |
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Faculty of Tourism, Brežice | prosti pristop 338.48 SEATON A. V. Evaluating IN: 020150419 |
available - outside loan, loan period: 1 months |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Seaton, A. V. | ![]() |
Mathews, Brian P. | ![]() |
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