Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

(UM)

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

Kumar, Nirmalya

Type of material - book

Publication and manufacture - Boston (Mass.) : Harvard Business School Press, cop. 2004

Language - english

ISBN - 1-59139-210-1

COBISS.SI-ID - 14983142

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Kotler, Philip, 1931-

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Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	339.13 KUMAR N. Marketing	available - outside loan, loan period: 30 days
Faculty of Organizational Sciences, Kranj	K 381.001 KUMAR N. Marketing	on loan - outside loan, due date: not specified

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Kumar, Nirmalya
Kotler, Philip, 1931-

Source: Personal bibliographies and: SICRIS

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