The new strategic brand management : advanced insights and strategic thinking

(UM)

The new strategic brand management : advanced insights and strategic thinking

Kapferer, Jean-Noël

Type of material - handbook ; adult, serious

Edition - 5th ed.

Publication and manufacture - London ; Philadelphia ; New Delhi : Kogan Page, 2012

Language - english

ISBN - 978-0-7494-6515-5

COBISS.SI-ID - 15922741

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Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	658.6 KAPFERER J. New 12 a	available - outside loan, loan period: 30 days
Faculty of Economics and Business, Maribor	658.6 KAPFERER J. New 12 b	available - outside loan, loan period: 30 days
Faculty of Economics and Business, Maribor	Č U 658.6 KAPFERER J. New 12	available - reading room

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Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Kapferer, Jean-Noël

Source: Personal bibliographies and: SICRIS

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