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Načrt trženja in možnosti vstopa nizko-alergenega a2-mleka na trg [Elektronski vir] : magistrsko deloLakatuš, MarinaNizko-alergeno A2-mleko predstavlja inovativno in zdravju prijazno alternativo za potrošnike z intoleranco na laktozo ali prebavnimi težavami. V magistrski nalogi smo se osredotočili najprej na načrt ... trženja in analizo možnosti vstopa nizko-alergenega A2-mleka kmetije Sinkovič na trg. Temeljito smo proučili analizo trga, identifikacijo ciljnih segmentov potrošnikov in prepoznavanje njihovih potreb, želja ter preferenc. Raziskovali smo tržne priložnosti in izzive, da identificiramo potencialne ciljne segmente, ki bi lahko imeli največjo naklonjenost in povpraševanje po nizko-alergenem A2-mleku. Na podlagi pridobljenih podatkov smo ugotovili, da bodo stroški marketinga znašali 2.174 € letno. Z analizo SWOT smo analizirali prednosti, slabosti, priložnosti in nevarnosti vstopa A2-mleka na trg. Poslovni model canvas je bil uporabljen kot orodje za lažje razumevanje različnih segmentov podjetja. Nadalje se je z oceno ekonomike ocenila ekonomičnost pridelave A2-mleka. Rezultati kažejo, da je pridelava A2-mleka ekonomsko upravičena, saj koeficient ekonomičnosti (KE) glede na izračune znaša 2,60.Type of material - master's thesis ; adult, seriousPublication and manufacture - Maribor : [M. Lakatuš], 2023Language - slovenianCOBISS.SI-ID - 167825155
Author
Lakatuš, Marina
Other authors
Pažek, Karmen |
Langerholc, Tomaž, 1977-
Topics
Univerzitetna in visokošolska dela |
načrt trženja |
A2-mleko |
SWOT analiza |
canvas. |
Keywords: marketing plan |
A2-milk |
SWOT analysis |
canvas.
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| Year | Impact factor | Edition | Category | Classification | ||||
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| JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP | |
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DRS, in which the journal is indexed
| Database name | Field | Year |
|---|
| Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
|---|---|
| Lakatuš, Marina |  |
| Pažek, Karmen | 22514 |
| Langerholc, Tomaž, 1977- | 23574 |
Source: Personal bibliographies
and: SICRIS
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