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  • Services marketing management : a strategic perspective
    Kasper, Hans, Prof. ; Helsdingen, Piet van, Prof. ; Gabbott, Mark, Prof.
    Type of material - textbook ; adult, serious
    Edition - 2nd ed.
    Publication and manufacture - Chichester [etc.] ; New York : J. Wiley, cop. 2006
    Language - english
    ISBN - 0-470-09116-9; 978-0-470-09116-6
    COBISS.SI-ID - 1683415

Library Call number – location, accession no. ... Copy status
Faculty of Economics and Business, Maribor  339.13 KASPER H. Services 06 available - outside loan, loan period: 30 days
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