Marketing payback : is your marketing profitable?

(UM)

Marketing payback : is your marketing profitable?

Shaw, Robert, 1950- ; Merrick, David, 1947-

Type of material - book

Publication and manufacture - Harlow (England) [etc.] : Prentice Hall Financial Times, 2005

Language - english

ISBN - 0-273-68884-7; 978-0-273-68884-6

COBISS.SI-ID - 16980710

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Shaw, Robert, 1950- | Merrick, David, 1947-

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Library	Call number – location, accession no. ...	Copy status
Faculty of Organizational Sciences, Kranj	K 381.7 SHAW R. Marketing	on loan - outside loan, due date: not specified

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Shaw, Robert, 1950-
Merrick, David, 1947-

Source: Personal bibliographies and: SICRIS

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