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Strategic marketing for nonprofit organizationsKotler, Philip, 1931- ; Andreasen, Alan R., 1934-Type of material - bookEdition - 5th ed.Publication and manufacture - New Jersey : Prentice Hall, 1996Language - englishISBN - 0-13-232547-0COBISS.SI-ID - 17170013
Author
Kotler, Philip, 1931- |
Andreasen, Alan R., 1934-
Topics
tržno komuniciranje |
potrošniki |
strateško planiranje |
neprofitne organizacije |
korporacije |
ZDA |
študija primera |
skladi |
prostovoljci |
privatni sektor |
servisne službe |
oglaševanje |
oglaševanje |
marketing |
consumer |
strategic planning |
non-profit organization |
corporation |
USA |
case study |
funds |
volunteer |
private sector |
service activities |
advertising |
advertising
Library | Call number – location, accession no. ... | Copy status |
---|---|---|
Faculty of Economics and Business, Maribor | 339.13 KOTLER P. Strategic a | available - outside loan, loan period: 30 days |
Faculty of Economics and Business, Maribor | 339.13 KOTLER P. Strategic | available - outside loan, loan period: 30 days |
Faculty of Organizational Sciences, Kranj | K 381 KOTLER P. Strategic | on loan - outside loan, due date: not specified |
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Database name | Field | Year |
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Kotler, Philip, 1931- | |
Andreasen, Alan R., 1934- |
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