From brand vision to brand evaluation : the strategic process of growing and strengthening brands

(UM)

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

De Chernatony, Leslie

Type of material - book ; adult, serious

Edition - 2nd ed.

Publication and manufacture - Amsterdam [etc.] : Elsevier ; Boston (Mass.) [etc.] ; Oxford (UK) : Butterworth-Heinemann, 2006

Language - english

ISBN - 0-7506-6749-4; 978-0-7506-6749-4

COBISS.SI-ID - 1773015

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The Chartered Institute of Marketing | London

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Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	658.6 DE CHERNATONY L. From	available - outside loan, loan period: 30 days

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De Chernatony, Leslie

Source: Personal bibliographies and: SICRIS

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