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Marketing across culturesUsunier, Jean-Claude ; Lee, Julie, 1948-Type of material - textbookEdition - 5th ed.Publication and manufacture - Harlow (England) [etc.] : Financial Times/Prentice Hall, 2009Language - englishISBN - 978-0-273-71391-3COBISS.SI-ID - 18478822
Author
Usunier, Jean-Claude |
Lee, Julie, 1948-
Topics
Export marketing |
Social aspects |
International business enterprises |
Social aspects |
Intercultural communication |
mednarodno podjetje |
mednarodno poslovanje |
mednarodno trženje |
medkulturno delovanje |
potrošnik |
psihologija potrošnika |
odločanje |
poslovno komuniciranje |
strategija trženja |
pogajanje |
international corporation |
international business |
international marketing |
cross-cultural activities |
consumer |
consumer psychology |
decision making |
business communication |
marketing strategy |
bargaining |
bargaining
Library | Call number – location, accession no. ... | Copy status |
---|---|---|
Faculty of Economics and Business, Maribor | 339.54 USUNIER J. Marketing 09 |
on loan - outside loan, due date: 29.07.2024
Expected to be available after: 30.07.2024 (1. in queue) |
University of Maribor Library | Prosti pristop 1. nad. 339.13 222836 |
available - outside loan, loan period: 1 months |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Usunier, Jean-Claude | |
Lee, Julie, 1948- |
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