Development of a local event 'Summer in Samobor' = Razvoj lokalne prireditve "Poletje v Samoboru"
Mišić, Nika Martina
Events are one of the main factors of tourism development of a destination. Also, local events are one of the biggest factors that influence tourism in every town, city or community, and they are of ...great importance for a tourist destination. Summer in Samobor is a particularly successful new event that is in the process of development. In the theoretical part of the graduate thesis, the following topics are explained: the significance of the event, the type and size of the event, the planning and realisation of the event and the sustainability of the event. In the first part of our research, we presented
the theoretical knowledge on the subject. Then we presented the event Summer in
Samobor taking into account the following factors: aims and visions of the event, programme of the event, place and time of the event, registrations and permits, financial management, sponsors, media and promotion, food and beverages, and finally the sustainability of the event. As part of our research, we conducted interviews with the representative of the external agency Wanderlust Events and the representative of the Samobor Tourist Board. Using the interviews mentioned, we found out how the event developed, what factors influenced the success of the event and how sustainable the event is. The results of this research show that this event is developing every year and that the quality of the event is constantly being raised. Also, as some of the main success factors of the event Summer in Samobor, the following were emphasized: improvement of socio-cultural awareness, strong promotion of sustainable events, rich and high-quality content,uniqueness, cooperation and support of partners, good organization and creative ideas.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Brežice : [N. M. Mišić], 2023
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