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  • Marketing miks i marketinško okruženje sportske organizacije
    Maksimović, Nebojša ; Matić, Radenko ; Mihić, Svetlana
    This paper analyses the basic elements of marketing (so called model 5P): product, price, distribution, promotion and staff as the main parts of marketing mix. It defines what can be an object of ... sale in terms of sport activity. Then, how the price is formed, what are the ways to sell the product, activity concerning product promotion as well as activity and service of the staff who are customer oriented.
    Source: Sport Mont : časopis za sport, fizičku kulturu i zdravlje. - ISSN 1451-7485 (15/16/17, 2008, str. 622-629)
    Type of material - article, component part ; adult, serious
    Publish date - 2008
    Language - serbian
    COBISS.SI-ID - 191313667

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