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  • Marketinška strategija sponzorstva u sportu
    Maksimović, Nebojša ; Matić, Radenko ; Mihić, Svetlana
    The paper outlines the preparation of sponsorship offer in sport. Analitically, each phase in preparation for sponsorship offer has been analised step by step as well as all necessary actions that ... marketing team undertakes during the realisation and when the spon sorship program is finished.
    Type of material - article, component part ; adult, serious
    Publish date - 2008
    Language - serbian
    COBISS.SI-ID - 191315203