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Virtualni ogledi 360° v turizmu : diplomsko delo univerzitetnega študijaOštrbenk, KatarinaVirtualni ogledi, digitalne replike resničnih lokacij, ki so dostopne kjer koli z internetno povezavo, vključujejo 360-stopinjske panoramske fotografije in interaktivne elemente, kot so ... videoposnetki, zvočna pripoved in besedilni opisi. Njihov pomen se je povečal med pandemijo COVID-19, ko so se zaradi zdravstvenih pomislekov in omejitev soočali s potovalnimi omejitvami. Virtualni ogledi so za podjetja hkrati tudi močna trženjska orodja, saj ponujajo platformo za predstavitev izdelkov, storitev ali objektov potencialnim strankam. Namen diplomske naloge je bil preučiti učinkovitost virtualnih ogledov v primerjavi z drugimi medijskimi oblikami (kot so fotografije in video posnetki) pri spodbujanju obiska gradu Brežice. V študiji sta bila uporabljena eksperiment in kvantitativni anketni vprašalnik, s katerima se je ugotavljal vpliv različnih načinov predstavitve na stališča in namere posameznikov za obisk gradu. S primerjavo virtualnih ogledov z drugimi medijskimi oblikami je raziskava poskušala ugotoviti njihovo relativno učinkovitost pri spodbujanju turizma na gradu Brežice.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Brežice : [K. Oštrbenk], 2024Language - slovenianCOBISS.SI-ID - 193112067
Author
Oštrbenk, Katarina
Other authors
Turnšek, Maja |
Alegro, Tjaša
Topics
virtualni ogledi |
turizem |
trženjsko orodje |
namera obiska |
medijske oblike |
virtual tours |
tourism |
marketing tool |
intention to visit |
media forms
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Library | Call number – location, accession no. ... | Copy status |
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Faculty of Tourism, Brežice | čitalnica UN 81 IN: 020240026 |
in preparation - in process |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Oštrbenk, Katarina | ![]() |
Turnšek, Maja | 27570 |
Alegro, Tjaša | 52253 |
Source: Personal bibliographies
and: SICRIS
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