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Politična oglaševalska besedila zadnjih državnozborskih volitev : diplomsko deloKovše, InaDržavnozborske volitve se odvijajo vsake štiri leta. V predvolilnem času se tako politične stranke in njihovi kandidati trudijo, da prepričajo čim večje število volivcev in tako pridobijo največ ... glasov, zato se tudi uporabljajo najrazličnejše prepričevalne strategije. V diplomskem delu je predstavljeno politično oglaševanje na predčasnih državnozborskih volitvah 2011. Osnova za analizo so zbrana propagandna besedila v času pred volitvami. Gre namreč za primerjavo prepričevalnih strategij med dvema političnima strankama, in sicer Slovensko demokratsko stranko in novonastalo Listo Zorana Jankovića, Pozitivno Slovenijo. V sklopu diplomskega dela je opravljena kratka spletna anketa med ciljno populacijo oziroma potencialnimi volivci, v kateri smo zbirali mnenja pri naključno zbranih ljudi o smiselnosti in vplivu političnega oglaševanje. V prvem delu je tako predstavljen teoretični okvir volilne propagande, političnega oglaševanja in njegovih žanrov. V osrednjem delu sledi analiza izbranih besedil, ki so bila uporabljena za prepričevanje volilnega telesa, in sicer predvolilni govori obeh predsednikov političnih strank, televizijsko in radijsko oglaševanje, plakati in letaki ter posledično tudi slogani in logotipi, uporabljeni v tem predvolilnem času. Tretji, zadnji del diplomskega dela, prinaša analizo ankete, ugotovitve in zaključek.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Maribor : [I. Kovše], 2012Language - slovenianCOBISS.SI-ID - 19480328
Author
Kovše, Ina
Other authors
Krajnc Ivič, Mira
Topics
Univerzitetna in visokošolska dela |
diplomska dela |
državni zbor |
volitve |
politični jezik |
politčno oglaševanje |
politični govori
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Library | Call number – location, accession no. ... | Copy status |
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Miklošič Library FPNM, Maribor | M DIPL 811SLV KOVŠE I. Politična IN: 320120208 |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kovše, Ina | ![]() |
Krajnc Ivič, Mira | 20763 |
Source: Personal bibliographies
and: SICRIS
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