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Global marketing : a decision-oriented approachHollensen, SvendType of material - bookEdition - 5th ed.Publication and manufacture - Harlow [etc.] : Financial Times/Prentice Hall, 2011Language - englishISBN - 978-0-273-72622-7COBISS.SI-ID - 19576294
Author
Hollensen, Svend
Topics
Export marketing |
Export marketing |
Case studies |
Marketing |
podjetje |
trženje |
mednarodno trženje |
globalizacija |
internacionalizacija |
odločanje |
strategija trženja |
tržne raziskave |
poslovno okolje |
metode |
marketing mix |
poslovno komuniciranje |
medkulturno delovanje |
case study |
enterprises |
marketing |
international marketing |
globalization |
internationalization |
decision making |
marketing strategy |
market research |
business environment |
methods |
marketing mix |
business communication |
cross-cultural activities |
case study |
case study
Library | Call number – location, accession no. ... | Copy status |
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Faculty of Economics and Business, Maribor | 339.54 HOLLENSEN S. Global 11 a | available - outside loan, loan period: 30 days |
Faculty of Economics and Business, Maribor | 339.54 HOLLENSEN S. Global 11 | available - outside loan, loan period: 30 days |
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Database name | Field | Year |
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Hollensen, Svend |
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