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Storytelling : branding in practiceFog, Klaus, marketing direktor ...As a business concept "storytelling" has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly ... storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand? The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company's potentialType of material - book ; adult, seriousEdition - 2nd ed.Publication and manufacture - Heidelberg : Springer ; Frederiksberg : Samfundslitteratur, 2001, cop. 2010Language - englishISBN - 978-3-540-88348-7; 978-3-540-88349-4COBISS.SI-ID - 2048234323
Author
Fog, Klaus, marketing direktor |
Budtz, Christian, komunikacije |
Munch, Philippe, 1959 |
Blanchette, Stephen
Topics
storytelling |
branding |
marketing |
corporate communication |
business communication |
affaires |
trademarks |
brand name products |
values |
pripovedovanje zgodb |
zgodbarjenje |
blagovne znamke |
marketing |
trženje |
korporativno komuniciranje |
oglaševanje |
reševanje konfliktov |
dialogi
Library | Call number – location, accession no. ... | Copy status |
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Faculty of Tourism, Brežice | prosti pristop 659.1 STORYTELLING IN: 020170176 |
on loan - outside loan, due date: 13.11.2023
Expected to be available after: 21.06.2024 (1. in queue) |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Fog, Klaus, marketing direktor | |
Budtz, Christian, komunikacije | |
Munch, Philippe, 1959 | |
Blanchette, Stephen |
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