Kongresni objekti in hotelsko-kongresni management : diplomska naloga
Musar, Lucija
Kongresna dejavnost postaja v zadnjih desetletjih vedno bolj pomembna panoga v turističnem gospodarstvu, za katero so značilna velika vlaganja in vedno večja konkurenca. V Sloveniji poteka pospešeno ...investiranje v kongresno infrastrukturo na Bledu, v Ljubljani in Portorožu. Ob hitrem tempu gradnje in obnavljanja kongresnih objektov obstaja nevarnost neupoštevanja zakonitosti kongresnega trzišča. Pravilno razvrščanje in poznavanje različnih vrst kongresnih objektov lahko poveča kakovost turistično-kongresne ponudbe. Kongresni zdruzenji AIPC in IAPCO postavljata standarde za kongresne objekte in določata smernice hotelsko-kongresnega managementa za hotele s kongresnimi kapacitetami. Podlaga za analizo slovenskih kongresnih objektov in hotelsko-kongresnega managementa so, poleg standardov AIPC in IAPCO, pogovori s ponudniki kongresnih zmogljivosti ter profesionalnimi kongresnimi organizatorji. Standardom AIPC in IAPCO ustreza Cankarjev dom Ljubljana, kot edini kongresni center v Sloveniji, ter Grand Hotel Emona, kot edini slovenskikongresni hotel. Slovenski turistični delavci so vedno bolj seznanjeni s standardi mednarodnih kongresnih zdruzenj, saj jim spremljanje le-teh omogoča ohranjati konkurenčnost med ponudniki kongresnih zmogljivosti.
Type of material - undergr. thesis
; adult, serious
Publication and manufacture - Portorož : [L. Musar], 2001
prosti pristop 005.7 MUSAR L. Kongresni IN: 020160167
available - outside loan, loan period: 1 months
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