-
Market your way to growth : 8 ways to winKotler, Philip, 1931- ; Kotler, MiltonWith the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents ... eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.Type of material - bookPublication and manufacture - Hobokon (NJ) : J. Wiley, cop. 2013Language - englishISBN - 978-1-118-49640-4COBISS.SI-ID - 21551846
Author
Kotler, Philip, 1931- |
Kotler, Milton
Topics
Marketing |
Customer relations |
Management |
Relationship marketing |
podjetje |
rastoče podjetje |
uspešnost poslovanja |
trženje |
blagovne znamke |
novi proizvodi |
odnosi s strankami |
družbena odgovornost |
enterprises |
growing company |
business efficiency |
marketing |
trademarks |
new products |
customer relationship |
social responsibility |
social responsibility
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Library | Call number – location, accession no. ... | Copy status |
---|---|---|
Faculty of Economics and Business, Maribor | 339.13 KOTLER P. Market | on loan - outside loan, due date: not specified |
![loading ... loading ...](themes/default/img/ajax-loading.gif)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
Kotler, Philip, 1931- | ![]() |
Kotler, Milton | ![]() |
Select pickup location:
Material pickup by post
Notification
Subject headings in COBISS General List of Subject Headings
Select pickup location
Pickup location | Material status | Reservation |
---|
Please wait a moment.