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Consumer behavior : buying, having, and beingSolomon, Michael R., 1956-Type of material - textbookEdition - 11th ed., global ed.Publication and manufacture - Harlow : Pearson, cop. 2015Language - englishISBN - 978-1-292-01741-9; 1-292-01741-4; 1-292-05681-9COBISS.SI-ID - 22305766
Author
Solomon, Michael R., 1956-
Topics
Consumer behavior |
Potrošniki |
Zadovoljevanje |
Učbeniki za visoke šole |
Potrošniki |
Potrošniški interesi |
Vedenje |
Učbeniki za visoke šole |
Potrošniki |
Subkultura |
Učbeniki za visoke šole |
Marketing |
Marketinška strategija |
Tržno komuniciranje |
Učbeniki za visoke šole |
potrošnik |
psihologija potrošnika |
vedenjske znanosti |
behaviorizem |
osebnost |
psihologija osebnosti |
individualizem |
trendi |
potrošnja |
odločanje |
trg |
motiviranje |
kultura |
komuniciranje |
segmentacija |
nakup |
medkulturno delovanje |
consumer |
consumer psychology |
behavioural sciences |
behaviourism |
personality |
psychology of personality |
individualism |
trends |
consumption |
decision making |
market |
motivation |
culture |
communications |
segmentation |
purchasing |
cross-cultural activities |
cross-cultural activities
Library | Call number – location, accession no. ... | Copy status |
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Faculty of Economics and Business, Maribor | 658.89 SOLOMON M. Consumer 15 | available - outside loan, loan period: 30 days |
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Database name | Field | Year |
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Solomon, Michael R., 1956- |
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